Advertising Research Foundation Announces Re!Think 2016 Winners of the David Ogilvy Awards

NEW YORK, March 16, 2016 /PRNewswire/ -- The Advertising Research Foundation (The ARF) announced today the winners of the 2016 David Ogilvy Awards. The ARF David Ogilvy Awards celebrate the critical role of findings that inspire great advertising. Celebrating the insights behind great creative is at the heart of the ARF David Ogilvy Awards. The winning campaigns stand for creative approaches to analytics, to consumer insight, and to leading innovative partnerships with the entire creative team.

"This year's Ogilvy Award entries were of unprecedented quality: shining examples of big data and creative consumer connections. Art and science have come together to lead to exceptional sales growth and build strong brands," said Gayle Fuguitt, President and CEO of The Advertising Research Foundation.

Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne Worldwide added: "All of the entrants fully embraced David Ogilvy's belief in the power of insights to unlock great creative, the heart of any meaningful campaign."

The David Ogilvy award stands for creative approaches to analytics, to consumer insight approaches, and to leading innovative partnerships with the entire creative team. It was David Ogilvy who famously said, "As far as I know, I'm the only creative genius who started in research."

This year's winners embody that ethos with a range of outstanding market research that enabled creative excellence:

GRAND OGILVY AWARD: #WeighThisBRAND: Nestlé Lean Cuisine

BIG DATA

GOLD: Big Data Decisions Drive Lifecycle MarketingBRAND: Warner Bros. PAN

SILVER: Moving Cups: Micro-Audiences & MessagingBRAND: Chobani

CREATIVE EFFECTIVENESS

GOLD: #WhoWillYouHelpBRAND: Ontario Women's Directorate

SILVER: Dove Hair – Love Your CurlsBRAND: Dove Hair

BRONZE: Space is Freaking AwesomeBRAND: Adler Planetarium

CROSS-PLATFORM

GOLD: United We GrillBRAND: Kingsford Charcoal

SILVER: Left Swipe DatBRAND: truth®

BRONZE: Love Has No LabelsBRAND: Ad Council

INNOVATION

GOLD: "Flying Ragweed" and "Green Fields"BRAND: RAGWITEK® and GRASTEK®

SILVER: Premiere of Tut BRAND: Spike TV

BRONZE: Moving Cups: Micro-Audiences & MessagingBRAND: Chobani

MEDIA

GOLD: Boeing Innovation SeriesBRAND: Boeing

MOBILE

GOLD: The Impact of Native Mobile Video Ads on Key Brand MetricsBRAND: Opera Mediaworks and comScore

NEW AUDIENCES

GOLD: Finish ItBRAND: truth®

SILVER: Keep It PersonalBRAND: Western Digital

BRONZE: The Schwab Guide to Moving OnBRAND: Charles Schwab

SOCIAL MEDIA

GOLD #WeighThisBRAND: Nestlé Lean Cuisine

SILVER: #FixinSix: The Quickest Quick TipsBRAND: Lowe's Companies, Inc.

BRONZE: #HyperMade: Re-Inventing "How To" at Millennial SpeedBRAND: Lowe's Companies, Inc.

The awards were sponsored by CBS VISION, Ipsos and Ogilvy.

Re!Think 2016 is the premier gathering of leaders from every avenue of advertising -- including leading brand marketers, media/tech companies, research organizations, academics, agencies and more. We honor these amazing stories of insight to build the world's greatest brands. The ARF raises a glass to the short-list of finalists.

About The Advertising Research Foundation:

The ARF (@The_ARF) is an organization dedicated to creating, curating, and sharing objective, industry-level advertising research. We enable members with unique, research-based insights to make true impact on their advertising and build marketing leadership within their organizations. Founded nearly 80 years ago, The ARF's members today include more than 400 leading brand advertisers, agencies, research firms, and media-tech companies. Together, we challenge conventions and discover new, actionable insights through objective research at scale. The ARF is located at 432 Park Avenue South, 6th Floor, New York, NY 10016 and on the web at www.thearf.org.

CONTACT: Jill Golden, 347-524-2791, [email protected]

SOURCE The Advertising Research Foundation