Aeromexico Launches New Advertising Campaign
The campaign will revolutionize the commercial airline industry, with its innovative concept inspired in breaking existing myths and shifting paradigms
MEXICO CITY, March 18, 2016 /PRNewswire/ -- Aeromexico is revamping its brand, beginning with a new advertising campaign that invites current and potential customers to break the existing myths and preconceived notions, and encourages them to discover new destinations by enjoying a one-of-a-kind flying experience.
Video - https://youtu.be/Za8JyKxnQ3M
The campaign states that Aeromexico is undergoing a comprehensive renovation plan focused on innovation. Proof of this can be found in the carrier's fleet evolution program featuring nine Boeing 787 Dreamliners, considered one of the most modern commercial airplanes in the sky.
Aeromexico's Chief Revenue Officer Anko Van der Werff spoke about the new campaign when he said "Aeromexico is evolving, and we are looking to break the mold to meet the needs of our customers and enhance their travel experience. We have invested heavily in renewing our fleet, expanding our route network to include destinations such as Amsterdam and Santo Domingo, increasing service to key destinations like London, Madrid, Paris, and Narita and incorporating new technology platforms."
Andrés Castañeda, Deputy Director of E-Commerce Marketing Strategies, added that "Aeromexico is a global airline that serves different countries across the globe, and is proud to serve the diverse customers who fly with us. Our goal with this campaign is to encourage travelers to reassess different destinations. In other words, we don't want them to simply settle for what they hear about these places, but want them to personally visit and experience them so they can form their own opinions."
The campaign consists of a series of vignettes that entertain traditional myths about destinations, cultures, and services that Aeromexico invites people to break. The campaign premiered this week on television, radio, print, and billboards, and will gradually include different types of ads and graphic materials. Ogilvy & Mather Mexico produced the campaign.
With its consolidated leadership and world-class service, Aeromexico operates over 600 daily flights, connecting more than 45,000 passengers through its expanded route network including 46 domestic and 39 international destinations in Asia, Canada, Europe, Latin America, and the United States.
About Grupo Aeromexico
Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries provide commercial aviation services and promote passenger loyalty programs in Mexico. Aeromexico, Mexico's global airline, operates more than 600 daily flights from its main hub in Terminal 2 at the Mexico City International Airport. Its route network spans more than 80 cities on three continents including 46 in Mexico, 16 in the United States, 16 in Latin America, four in Europe, three in Canada, and two in Asia.
Grupo Aeromexico's fleet of close to 130 aircraft is comprised of Boeing 787, 777 and 737 jet airliners and next generation Embraer 145, 170, 175 and 190 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including ten 787-9 Dreamliners and 90 MAX 737 airliners.
As a founding member of the SkyTeam airline alliance, Aeromexico offers customers more than 1,000 destinations in 179 countries served by the 20 SkyTeam airline partners rewarding passengers with benefits including access to 636 premium airport lounges around the world. Aeromexico also offers travel options with its code share partners Delta Air Lines, Alaska Airlines, Avianca, Copa Airlines, and WestJet with extensive connectivity in countries like Brazil, Canada, Chile, Colombia, Peru, and the United States. www.aeromexico.com, www.skyteam.com, and aeromexico.com/somos-distintos.
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SOURCE Aeromexico
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