Aesthetic Devices Market in Mexico to Grow by USD 533.06 Million (2024-2028), Awareness of Aesthetic Surgeries Boosts Growth, AI Impact on Market Trends - Technavio

NEW YORK, Feb. 7, 2025 /PRNewswire/ -- Report on how AI is redefining market landscape - The aesthetic devices market in mexico size is estimated to grow by USD 533.06 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  8.4%  during the forecast period. Rise in awareness regarding aesthetic surgeries is driving market growth, with a trend towards rising demand for minimally invasive and non-invasive procedures. However, adverse effects related to application of energy-based aesthetic devices  poses a challenge. Key market players include AbbVie Inc., Bausch Health Companies Inc., BTL Group, Candela Corp., Cutera Inc., Cynosure LLC, Galderma SA, Hologic Inc., Home Skinovations Inc., Inmode Ltd., Lumenis Be Ltd., Merz Pharma GmbH and Co KGaA, Rohrer Aesthetics Inc., Salient Medical, Sanuwave Health Inc., Sisram Medical Ltd., Venus Concept Inc., and Laser Technology Inc..

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Market Driver

The Mexican aesthetic devices market is experiencing significant growth due to increasing trends in aesthetic treatments for cosmetic concerns. Individual preferences for improving surface-level appearance and enhancing quality of life drive the demand for aesthetic procedures, which include minimally invasive treatments for wrinkles, sagging skin, age spots, and hair loss. The geriatric and elderly population also contribute to the market's growth. Aesthetically conscious consumers seek innovative features from pioneering startups and multinational giants, such as laser resurfacing, medical-grade injectables, and cosmetic implants like breast and face implants, penile implants, and buttock implants. Safety standards and emerging economies attract medical tourists, while grants and funding support innovative devices like laser systems, dermal fillers, and thread lift products. The market includes clinics, hospitals, medical spas, and surgical and nonsurgical procedures like Botox, laser therapy, chemical peels, microdermabrasion, and tattoo removal devices. 

Minimally invasive and non-invasive procedures have gained significant traction in Mexico's aesthetic market. These techniques limit the size of incisions, accelerating recovery, reducing pain and scarring, and minimizing post-surgical complications. Facial resurfacing and body contouring procedures have seen a shift towards these methods, replacing traditional surgery. Laser treatments, such as laser hair removal and fat and cellulite removal, are popular non-invasive options. These procedures offer quick, efficient treatments and a more natural, youthful appearance. The use of lasers provides a more desirable outcome compared to surgical alternatives. 

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 Market Challenges

• The Mexican aesthetic devices market is witnessing significant growth due to increasing aesthetic concerns among individuals. Wrinkles, sagging skin, age spots, and hair loss are common cosmetic issues driving demand for aesthetic procedures. Both minimally invasive and surgical interventions, such as facial rejuvenation, breast augmentation, and facial enhancements, are popular. The geriatric population's desire for improving their quality of life and looking aesthetically pleasing is a key factor. Changing beauty standards, heightened awareness, and celebrity influence also play a role. Medical aesthetic, aesthetic injectables, implants like breast and face implants, penile implants, and laser resurfacing hold the largest market share. Innovative startups with unique features and safety standards are emerging, challenging multinational giants. Emerging economies and medical tourists seek local expertise in clinics, hospitals, medical spas, and specialized aesthetic centers for personalized treatments using medical-grade injectables, dermal fillers, laser systems, and physicians-dispensed cosmeceuticals. Safety standards remain crucial in this market.
• Energy-based aesthetic devices, while offering various benefits, come with inherent risks. These devices emit radiation, which can lead to serious health consequences, including skin color changes and herpes infections. High-power energy devices can cause damage to the eye and skin, as well as anesthesia complications, blood clots, allergic reactions, and adverse effects due to undiagnosed medical conditions. Injuries to blood vessels and nerves are also possible. The earlier CO2 resurfacing lasers were associated with a high rate of thermal injury, discomfort, pain, depigmentation, skin eruptions, scarring, erythema, and infections, necessitating extended downtime. It is essential for medical professionals and patients to be aware of these risks and take necessary precautions to minimize potential harm.

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Segment Overview 

This aesthetic devices market in Mexico report extensively covers market segmentation by  

• Type
• Energy-based Aesthetic Devices
• Non Energy-based Aesthetic Devices
• End-user
• Hospitals
• Dermatology Clinics
• Others
• Geography
• North America
• Application
• Skin Resurfacing And Tightening
• Body Contouring And Cellulite Reduction
• Hair Removal
• Tattoo Removal
• Breast Augmentation
• Others

1.1 Energy-based aesthetic devices-  The energy-based aesthetic devices market in Mexico is experiencing significant growth due to the increasing demand for cosmetic procedures to enhance physical appearance. Mexico accounts for 5.1% of global plastic surgeries, making it a flourishing market after the US, Brazil, and Japan. The rise in the number of working women and subsequent increase in household income have made aesthetic procedures more affordable, contributing to the market's growth. Energy-based devices, including laser, light therapy, ultrasound, and RF, offer various treatment options for skin and body defects. For instance, RF technology is effective for many skin types, including those that may not respond well to lasers. Additionally, research on new technologies and combined use of ultrasound, light technologies, cryolipolysis, and endermology have expanded treatment options for cellulite treatment, fat reduction, and skin rejuvenation. The market's growth is further driven by the availability of treatment options for various skin types and conditions, such as hair removal, skin pigmentation, vein lesions, and tattoo removal. Overall, these factors are expected to positively impact the energy-based aesthetic devices market in Mexico during the forecast period.

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Research Analysis

The aesthetic devices market in Mexico is witnessing significant growth due to increasing awareness and acceptance of aesthetic treatments among individuals. Noninvasive procedures, such as laser therapy, chemical peels, and microdermabrasion, are gaining popularity for addressing cosmetic concerns like wrinkles, sagging skin, age spots, and volume loss. Personalized treatments catering to individual preferences and the quest for a surface-level appearance that enhances quality of life are driving demand. The elderly population, with their unique aesthetic concerns, also contributes to the market's growth. Safety standards are of utmost importance, making medical-grade injectables and cosmetic and reconstructive procedures increasingly popular. Emerging economies like Mexico attract medical tourists seeking affordable yet effective aesthetic treatments. Local expertise and evolving beauty standards continue to influence the market landscape. Facial rejuvenation through facial enhancements like breast augmentation and buttock implants are also gaining traction. Skin aesthetic standards continue to evolve, leading to a growing demand for advanced aesthetic devices.

Market Research Overview

The aesthetic devices market in Mexico is witnessing significant growth due to the increasing awareness and prioritization of individual preferences for surface-level appearance improvements. Aesthetic concerns, such as wrinkles, sagging skin, age spots, and hair loss, are driving demand for aesthetic treatments among the geriatric and elderly population. The changing beauty standards and heightened awareness, influenced by celebrities and media, are fueling the market's expansion. Minimally invasive aesthetic procedures, including laser resurfacing, aesthetic injectables, and implants like breast and face implants, penile implants, and dermal fillers, are gaining popularity. Innovative startups and multinational giants are introducing specialized aesthetic devices, featuring innovative features like laser systems and personalized treatments, to cater to the diverse needs of consumers. The market's largest share is held by medical aesthetic treatments, including breast augmentation, facial enhancements, buttock implants, and surgical interventions like liposuction and facelifts. Safety standards and grants and funding for research and development are crucial factors in the market's growth. Emerging economies like Mexico are attracting medical tourists seeking affordable and high-quality aesthetic treatments, further boosting the market's expansion. Aesthetic concerns such as facial wrinkles, volume loss, and skin lightening are major drivers of the market. The market offers a wide range of products and services, including cosmetic implants, skin aesthetic treatments, body contouring, and physiciandispensed cosmeceuticals. Clinics, hospitals, and medical spas offer various aesthetic procedures, both surgical and nonsurgical, to cater to the diverse needs of consumers.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Type
• Energy-based Aesthetic Devices
• Non Energy-based Aesthetic Devices
• End-user
• Hospitals
• Dermatology Clinics
• Others
• Geography
• North America
• Application
• Skin Resurfacing And Tightening
• Body Contouring And Cellulite Reduction
• Hair Removal
• Tattoo Removal
• Breast Augmentation
• Others

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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SOURCE Technavio