AffiliateTraction and Ve Interactive Announce Strategic Partnership
SANTA CRUZ, Calif., March 16, 2015 /PRNewswire/ -- International affiliate marketing agency, AffiliateTraction, has entered into a strategic partnership with global eCommerce conversion company, Ve Interactive, to provide AffiliateTraction clients with Ve's award winning software in an effort to boost online conversions and revenue while reducing costs in the affiliate channel. In return, Ve will gain access to the world's largest base of retail merchants in the affiliate space, including tier one international brands serviced by AffiliateTraction. By utilizing VeApps, AffiliateTraction clients will be able to easily implement solutions that optimize shopping cart abandonment re-engagement and display ad retargeting while providing valuable performance analytics.
Ve Interactive currently cites that approximately 75% of consumers abandon their purchases while in the shopping cart process. According to Greg Shepard, CEO of AffiliateTraction, re-capturing these lost sales has always been a focus for AffiliateTraction, and Ve's technology was the obvious choice for improving AffiliateTraction's service proposition since it has been shown to create significant revenue lifts for key merchants.
"This is a tremendous added value to our clients," stated Shepard. "The numbers we're seeing from this technology are anything but modest. We are extremely excited to work with Ve, not just so we can offer this solution to our clients, but also because we are integrating the analytics into our own dashboard for easy viewing and analysis."
AffiliateTraction and Ve Interactive have been working closely to enable clients to quickly implement VeApps while retaining the ability to view all affiliate channel statistics in a single interface pioneered by AffiliateTraction. This work is complemented by extensive cross training between the two companies in order to provide clients with accurate analysis and informed strategic expertise. Stephen Polinsky, COO of Ve North America said that while the data alone offers strategic insights, the AffiliateTraction team provides added value with their deep industry expertise, analytical capabilities, and competence to form an appropriate plan for optimal performance.
Stephen Polinsky, COO of Ve North America, said, "We are thrilled to work with AffiliateTraction since they are the leading affiliate agency to Internet retailers. Together, we can improve online performance, increase conversions and create significant revenue opportunities for AffiliateTraction clients."
About AffiliateTraction
AffiliateTraction is a full-service affiliate marketing agency that specializes in incubating, managing and growing affiliate programs for top Internet retailers and major name brands. It is the largest agency of its kind, with a presence on three continents. Founded in 2000 by CEO Greg Shepard, AffiliateTraction is retained by mid-market to enterprise-level organizations to expand their efforts in the affiliate channel through active management of multiple networks and direct publisher relationships. AffiliateTraction advocates itself as an all-inclusive agency that provides clients with the tools, support and technology needed to successfully grow their affiliate programs. http://www.affiliatetraction.com
About Ve
Ve is a global technology company offering a platform to acquire, engage and convert customers at every stage of the eCommerce journey. Its suite of apps help online businesses reduce bounce rates, increase customer engagement, minimize website abandonment and convert browsers to buyers. Founded in 2009, Ve works across 19 languages and within 47 territories. Headquartered in London, the company has 18 offices worldwide. Ve North America, established in 2011, has headquarters in Boston and offices located in New York City and Santa Barbara. http://www.veinteractive.com/us
AffiliateTraction Contact:
Marty Bickford
Chief Operating Officer
831-428-8053
SOURCE AffiliateTraction
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