Affinion Loyalty Group And Mintel Comperemedia Present An Educational Webinar: Creating A Cadence Of Communications With Your Customers

Jul 11, 2012, 11:31 ET from Affinion Loyalty Group

RICHMOND, Va., July 11, 2012 /PRNewswire/ -- More than 900 million people are active on Facebook each month. YouTube users spend a total of 2.9 billion hours per month, which equates to 326,294 years. 175 million tweets are sent each day. Clearly, we are bombarded by messages. The explosive growth of social and mobile have escalated the importance of developing a cadence of communications with your customers. Approaching them through the lens of their experience is critical in having your message resonate through the noise.

Join Charles Christianson, Group Vice President of Sales and Strategy with Affinion Loyalty Group, and Andrew Davidson, Senior Vice President with Mintel Comperemedia, for a webinar hosted by the premier customer loyalty think-tank, Loyalty 360 – The Loyalty Marketer's Association, on Thursday, July 19 at 1pm EDT.

Using relevant examples from industries including financial services, insurance, telecom and more, the speakers will share compelling proprietary research findings and the resulting marketplace trends. Join the event to learn how to apply this information in developing a cadence of communications with your customers, aimed at driving engagement and true loyalty.

Interested parties can register for this webinar at:

About Mintel Comperemedia:

Mintel Comperemedia® provides strategic solutions for businesses looking to advance and improve their direct marketing strategy. It monitors direct mail, email, print and online advertising targeted at consumers, small businesses and insurance agents across eight industries: credit cards, insurance, telecommunications, banking, investments, mortgage & loan, automotive, and travel and leisure. Mintel Comperemedia helps businesses identify competitor strategies and direct marketing trends, so they can create more effective, informed marketing campaigns. Mintel is a leading global provider of market, consumer and innovation research. For 40 years, Mintel has given companies worldwide the best data, the most useful analysis and the smartest business recommendations.

About Affinion Loyalty Group: 

Affinion Loyalty Group (ALG) is a leading loyalty provider whose products and services touch more than 125 million consumers. With 30 years of experience, the company drives incremental revenue by increasing customer loyalty for its clients who include top financial institutions, hotel and airline companies, and automotive manufacturers. Headquartered in Richmond, Va., ALG is the loyalty division of Affinion Group, the global leader in customer engagement. For more information, visit

About Loyalty 360:

Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy.  A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

SOURCE Affinion Loyalty Group