Affinion Loyalty Group And Professional Access To Speak At The Motivation Show

Executives to Present How to Position Your Customers at the Center of the Loyalty Experience

Oct 16, 2012, 08:00 ET from Affinion Loyalty Group

RICHMOND, Va., Oct. 16, 2012 /PRNewswire/ -- At the upcoming Motivation Show, Mike McDonnell, VP of Product Management & Client Solutions at Affinion Loyalty Group will join Adam Roozen, Principal Strategist at Professional Access, to explore behavioral personas, a leading marketing research technique to drive a customer centric experience.

Behavioral personas are fictional characters which capture representative behaviors, goals, needs, environments and attitudes of your customers. This session will explore four example loyalty personas and how Affinion Loyalty Group is using them to provide an optimal customer-centric value proposition. Having a deep understanding of your own personas can enable solid strategies and tactics to convert your customers into true fans of your brand.  Attendees will leave the session with an understanding of:

  • How to leverage behavioral personas to drive both your marketing content and the channels by which that content is delivered
  • How to utilize personas to evaluate features and programs to optimize the online customer experience
  • Practical tips for using personas to learn and evolve your customer loyalty strategies 

The speech will take place on Thursday, October 25 at 10:30am in room W475a at McCormick Place West in Chicago, IL.

About Affinion Loyalty Group:
Affinion Loyalty Group (ALG) is a leading loyalty provider whose products and services touch more than 125 million consumers. With 30 years of experience, the company drives incremental revenue by increasing customer loyalty for its clients who include top financial institutions, hotel and airline companies, and automotive manufacturers. Headquartered in Richmond, Va., ALG is the loyalty division of Affinion Group, the global leader in customer engagement. For more information, visit

About Professional Access:
Professional Access (PA) established in 1993, is part of 3i-Infotech group. Our penchant for customer satisfaction has helped us build value based partnership with Global Fortune Clients in the realm of Omni-Channel Commerce, Financial Services & Insurance, Healthcare, Travel & Hospitality and Telecom. We combine our domain consulting expertise with technology and program/project management capabilities in providing business-enabling solutions that provide our customers strategic advantage in the market place and translate their most demanding business objectives. Our proven Global Delivery Model (PA-GDM) leverages established processes of SEI CMMI maturity model and blends an optimal use of onsite/onshore and offshore teams to deliver a full portfolio of services that include Business Analysis & Consulting, Technology Assessment, Application Development, Application Maintenance & Support, Systems Integration, Implementation, Testing, Migration and Program Management Services. Our Xcelerated Commerce Powered by PA, is our next generation solutions footprint to help customers realize the value of their commerce implementations faster. These solutions leverage the Oracle Commerce Applications Stack, but have prebuilt functionality and best practices to along the customer to spend time implementing differentiated functionality. Team "Professional Access" is driven by the passion of providing clients with resolute business results achieved through consistent consulting practice and steadfast technology focus.




SOURCE Affinion Loyalty Group