Affinion Loyalty Group to Host GM Ride and Drive Event

Richmond-area residents invited to drive vehicles, support troops through cell phone donations

Sep 06, 2011, 11:13 ET from Affinion Loyalty Group

RICHMOND, Va., Sept. 6, 2011 /PRNewswire/ -- Just in time for Richmond International Raceway's big fall weekend, Affinion Loyalty Group (ALG) and its partner General Motors (GM) invite community members to take part in a GM Ride and Drive event and to help support Cell Phones for Soldiers.

At the Ride and Drive members of the public can get behind the wheel of the a variety of GM vehicles including the Cruze, Malibu, Volt, Camaro Coupe, Camaro Convertible, Corvette Grand Sport, Equinox, Traverse and Silverado HD on a two-mile road course. Registration is limited and pre-registration is recommended by visiting

Attendees are encouraged to bring unwanted cell phones to support Cell Phones for Soldiers. As part of GM's ongoing campaign to raise more than $1 million to support Cell Phones for Soldiers, all cell phones collected will be sold for recycling to purchase pre-paid calling cards for troops serving in the U.S. Armed Forces. The organization provides information on how to erase phone data prior to cell phone donation on its website at

Event details are as follows:

Location: 7814 Carousel Lane, Richmond, VA 23294
Date: Wednesday September 7th, 2011
Time: 10am-2pm
Cost to Drive: Complimentary
Registration to Drive:
Additional info: For those seeking additional information, please call 804-217-8090

"We are delighted to bring this experience to the Richmond community," said Kathy Austin, vice president, human resources, ALG. "In addition, we are rallying our employees, and hoping that members of our community will join us by donating their phones to help our partner, GM, raise $1 million to support our troops overseas."

GM is a long-standing client of ALG. The Richmond-based company supports GM with customer loyalty solutions.

"We are thrilled to be able to bring this event to ALG and the Richmond community. It gives the opportunity to showcase some of our great products and to support our troops by collecting used cell phones," said Linda Stouffer, Marketing Manager, Vehicle Purchase Programs, GM.  

The event is open to the community and will feature food vendors, Joey's Hot Dogs and Kona Ice. Attendees should bring a valid driver's license.

About Affinion Loyalty Group: Affinion Loyalty Group (ALG) is a leading loyalty provider whose products and services touch one in every three Americans. With 30 years of experience, the company drives incremental revenue by increasing customer loyalty for its clients who include top financial institutions, hotel and airline companies, and automotive manufacturers. Headquartered in Richmond, Va., ALG is the loyalty division of Affinion Group, the global leader in customer engagement. For more information, visit

About General Motors: General Motors (NYSE: GM, TSX: GMM), one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 208,000 people in every major region of the world and does business in more than 120 countries.  GM and its strategic partners produce cars and trucks in 30 countries, and sell and service these vehicles through the following brands: Baojun, Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling. GM's largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Italy.  GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.  More information on the new General Motors can be found at

About Cell Phones for Soldiers Inc.: Cell Phones for Soldiers Inc. (CPFS) is a 501(c)(3) non-profit organization dedicated to providing deployed and returning troops cost-free methods to communicate with family while serving in the United States military. Based in Norwell, Mass., CPFS was founded in 2004 by Robbie and Brittany Bergquist, then 12 and 13 years old. From the recycling of used mobile phones and cash donations, the organization has raised more than $7 million, collected more than 7.5 million cell phones and provided troops overseas with more than 90 million minutes of free talk time. For more information visit Find us on Facebook at

SOURCE Affinion Loyalty Group