Affinion Loyalty Group to Host GM Ride and Drive Event

Richmond-area residents invited to drive vehicles

Sep 13, 2012, 11:09 ET from Affinion Loyalty Group

RICHMOND, Va., Sept. 13, 2012 /PRNewswire/ -- Affinion Loyalty Group (ALG) and its partner General Motors (GM) invite community members to take part in a GM Ride and Drive event.

At the Ride and Drive members of the public can get behind the wheel of a variety of GM vehicles including the Cadillac CTS-V, Escalade, Chevrolet Tahoe, Silverado, Camaro SS, Cruze, Volt, GMC Terrain and Buick Regal GS on a two-mile road course.

Event details are as follows:

Location: 7814 Carousel Lane, Richmond, VA 23294
Date: Tuesday September 18th, 2012
Time: 10am-2pm
Cost to Drive: Complimentary
Additional info:  Food vendors will be available for visitors to purchase lunch

"This is our second year of hosting and we are delighted to bring this experience to the Richmond community again," said Kathy Austin, Vice President, Human Resources, ALG.

GM is a long-standing client of ALG. The Richmond-based company supports GM with customer loyalty solutions.

"We are thrilled to be able to bring this event back to ALG and the Richmond community. It gives the opportunity to showcase some of our great products," said Linda Stouffer, Marketing Manager, Vehicle Purchase Programs, GM. 

The event is open to the community and will feature food vendors such as Street Deli, Kona Ice and more. Attendees must be 18 years of age and bring a valid driver's license to drive a car.

About Affinion Loyalty Group:

Affinion Loyalty Group (ALG) is a leading loyalty provider whose products and services touch more than 125 million consumers. With 30 years of experience, the company drives incremental revenue by increasing customer loyalty for its clients who include top financial institutions, hotel and airline companies, and automotive manufacturers. Headquartered in Richmond, Va., ALG is the loyalty division of Affinion Group, the global leader in customer engagement. For more information, visit

About General Motors: General Motors, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 208,000 people in every major region of the world and does business in more than 120 countries.  GM and its strategic partners produce cars and trucks in 30 countries, and sell and service these vehicles through the following brands: Baojun, Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling. GM's largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Italy.  GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.  More information on the new General Motors can be found at

SOURCE Affinion Loyalty Group