Affinity Beverage Group, Inc. Announces the Acquisition of Tea Company

Nov 10, 2015, 10:43 ET from Affinity Beverage Group, Inc., Village Tea Distribution Company, Inc.

HENDERSON, Nev., Nov. 10, 2015 /PRNewswire/ -- Affinity Beverage Group, Inc., a publicly traded company under the ticker symbol (OTC Pink: SREH) announced that it has acquired a majority interest in Village Tea Company Distribution, Inc. (hereinafter, "The Company").  The Company, headquartered in National Harbor, MD, is the owner of the Village Tea Company brand of premium loose leaf teas and tea accessories. Village Tea Company sources high-quality, unique teas that are blended to create distinct flavor combinations which are packaged in a variety of creative and earth-friendly ways for wholesale and retail sales.  The brand has been sold in several major retailers in North America including Vitamin Shoppe®, Whole Foods® Markets, Winners®, HomeSense®, Akins/Chamberlin® Natural Foods Markets and many other independent specialty and grocery store retailers.  Village Tea Company products are also available through e-commerce retailers such as Amazon, the company's own website, www.villageteaco.com and other online retailers. The Company also recently acquired distribution rights for Pura Organic Agave sweeteners which will be available at select US retailers in the coming weeks.

Affinity CEO, Janon Costley will remain in his role as CEO of Village Tea Company Distribution, Inc., while Affinity advisory board member and Village Tea Company founder, Martin Ekechukwu will continue in his role as Brand Manager and President.  "Acquiring Village Tea Company was at the forefront of our thought process when we decided to build a health and wellness lifestyle brand building and acquisition platform with Affinity Beverage Group. We have learned some important lessons over the past couple of years while trying to find the proper platform to grow Village Tea Company, so it was extremely important to us that we put the company into the best situation that would allow us to have full control of our strategic growth strategy that will enable us to maximize the tremendous potential of the brand and its distribution platform.  We feel that Village Tea Company is poised for exponential growth over the course of the next several years and Affinity gives us the best opportunity to fulfill those expectations," stated Janon Costley, CEO of Affinity Beverage Group, Inc.

With the increased emphasis on health and wellness in the US tea market, the $6B global tea industry has seen exponential growth over the past 5 years with the ever increasing popularity of gourmet and boutique tea brands and retail outlets accounting for nearly 35% of the global tea market, the Company feels that Village Tea Company is properly positioned for exponential growth over the course of the next several years.  Over the past year the Company has created a platform that will enable it to increase its sales footprint in existing channels of distribution in health and wellness specialty and grocery stores and e-commerce but also to increase its presence in mainstream grocery, clubs, mass and drug store chains as well as into hospitality, food service and restaurants.

The Company is no longer just about tea, as it is also using its unique positioning in the marketplace to create a distribution platform to introduce other complementary health and wellness lifestyle brands and products.  As the Company looks toward the future, it will continue to seek opportunities to leverage its product development team and distribution experience as well as the resources of its trade partners to explore various brand extension opportunities into new categories such as tea accessories, K-cups, various tea based products, retail, co-branded tea infused nutritional beverages and strategic distribution opportunities that fit within the Company's overall long-term goals and objectives. 

In fact, the Company is currently working on several exciting new opportunities that fit squarely within the aforementioned growth objectives. Please stay tuned to the latest information on the Company's website (www.villageteaco.com) or follow the Company on social media for the latest information.

The Village Tea Company Founder discusses the Company and the Brand: https://www.youtube.com/watch?v=LEC30YTXAp4

About Affinity Beverage:
Affinity Beverage Group, Inc (www.affinitybeverage.com) is a holding company that focuses on branded consumer product acquisition opportunities in the $3.4 trillion health and wellness sector. Affinity primarily targets lifestyle brands, companies, and/or exclusive product distribution rights focusing on traditional and non-traditional, healthy beverage options.  Affinity will also seek opportunities involving uniquely positioned young brands specializing in all natural/organic foods, bio-food, supplements and personal care products for strategic partnerships, distribution agreements and potential acquisition.

About Village Tea:
Village Tea Distribution Company, Inc (www.villageteaco.com) sources high-quality, unique teas with distinct flavor combinations and packages them under its Village Tea Company brand name in a variety of creative and earth-friendly ways.  The Village Tea Company brand is currently sold in many major retailers throughout North America.  The Company is no longer just about tea, as it is also using its unique positioning in the marketplace to create a distribution platform to introduce other complementary health and wellness lifestyle brands and products.

Forward-Looking Statements
Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications, which may arise, could prevent the prompt implementation of any strategically significant plan(s) outlined above.

 

SOURCE Affinity Beverage Group, Inc., Village Tea Distribution Company, Inc.



RELATED LINKS

http://www.affinitybeverage.com