Affinity Solutions Signs Extension With Anna's Linens for Industry Leading Bank Rewards Program

NEW YORK, Jan. 10, 2011 /PRNewswire/ -- Affinity Solutions, the leading provider of partner-funded rewards programs, today announced that it has signed an extension with Anna's Linens as a client in its bank rewards program, which connects national and local retailers to a network of over 400 banks.  Anna's Linens will also continue its use of the Affinity Dashboard, a proprietary analytic tool that offers retailers access to in-depth consumer spend data.

The housewares retailer has been an Affinity Solutions bank programs client since September of 2009, and has also been utilizing the Affinity Dashboard since its launch in late 2009.  Anna's Linens also upgraded its Dashboard access to include regional spend data last August.

"Over the past year, we have seen a marked improvement in our market share, sales and foot traffic that has been attributable to our participation in Affinity Solutions' bank rewards programs," said Dawn Den Hartog, Director of Marketing for Anna's Linens.  "Furthermore, we are excited to be able to apply the Affinity Dashboard's regional data to help push our marketing efforts even further."

Anna's Linens currently offers a 3 percent cash-back reward to cardholders at five regional and national banks.

"Retailers today face a customer base that is increasingly deal-conscious," said Jonathan Silver, president and CEO of Affinity Solutions. "In aligning our network of over 15,000 national and local retailers with our relationships with 400-plus banks and financial institutions, we are creating rewards packages that deliver true value to everyone involved - our partners as well as their customers. We also help them target those customers through the extensive database accessible through the Affinity Dashboard, which is truly the only comprehensive, real-time view of competitive spend information available to retailers today."

About Affinity Solutions

Founded in 1998, Affinity Solutions has developed hundreds of offline and online relationship marketing and merchant-funded programs. Its innovative Affinity Rewards programs integrate a rich database of customer information, rebate rewards, experiential benefits, and editorial content, to drive deeper customer relationships for its partners. Affinity Solutions provides a full range of services - from the technical to the creative - to deliver every aspect of building and maintaining a relationship-marketing program, or "affinity program." Providing a turnkey solution, the company offers direct marketing, creative and editorial development, partner recruitment, information technology, data analytics, and specialized customer service.  Affinity Solutions recently launched Affinity Dashboard™, a comprehensive view of customer shopping behavior which provides the most unique, timely, and comprehensive competitive sales data available to retailers today. Designed to provide critical insights, the Affinity Dashboard helps drive retail marketing strategies as well as operational, merchandising and purchasing decisions.

SOURCE Affinity Solutions