After 10 Years, Wine Chateau Knows How To Please Its Wine Loving Customers

As it enters its second decade, this popular online wine sales company offers far more than wines with a winning nose to delight customers.

Mar 11, 2014, 16:51 ET from Wine Chateau

METUCHEN, N.J., March 11, 2014 /PRNewswire/ -- Wine Chateau, one of the most experienced wine retailers online, may be celebrating its 10th birthday with a glass of Pinot Noir or two, but with an exuberant company motto of 'Uncork Life,' it's really no surprise that this dynamic company has no intention of resting on its laurels.

Set up by President and CEO Saurabh Abrol, who has more than 10 years experience in the wine industry, Wine Chateau has always been a forward thinking company. 

"I wanted to provide not only the most sought after and expensive wines for our discerning collectors, but to offer affordable wines that everyone can enjoy.  I've spent plenty of time studying our customers' buying choices to better understand their tastes.  And now we offer over 15,000 domestic and imported wines - something to tickle everyone's tastebuds!" said Abrol.

The online experience offered by Wine Chateau allows everyone to easily get their hands on their favourite tipple without leaving the comfort of their home. Customers can browse the wine descriptions and compare wines from over 34 different countries, from popular Italian and French wineries to those lesser known in Jamaica and Japan.

With talented entrepreneur Abrol at the helm, Wine Chateau is a huge hit with its many customers.  Not only does the company provide wines at exceptionally good prices, it guarantees to beat lower prices in the unlikely event they are found elsewhere.  Return customers are rewarded for their loyalty in the 'cash back' Wine Chateau Loyalty Program each purchase earns points which can be converted into hard cash to spend on subsequent orders.

Wine Chateau has some other thank you's for its clients.  Those who sign up to the company's emailing list will not only receive news and information about great new offers, but automatically receive a $10 discount off shipping.  Any client who recommends a friend will receive $10 off their next order and the friend gets the same discount off shipping.

Thinking outside the wine case and keeping abreast of the times, Wine Chateau has embraced social media with all the enthusiasm of a sommelier receiving a bottle of Chateau Mouton Rothschild 1945.  Its Facebook fans and Twitter followers are served an eclectic mix of sensible wine advice, great offers and wine-related fun and nonsense in equal measure, and its YouTube TV channel has some of its own intriguing short films about the amazing world of wine.

But in addition to the vast choice of discounted wine, the incentives and social media frivolity, Wine Chateau likes to keep its customers delighted with exceptional customer service.  The company is rightly proud to be a member of the Better Business Bureau and is BizRate Customer Certified.  It respects customers' privacy and payment transactions on the website are all completely secure.  It also believes that communication is key to customer satisfaction – once a purchase is made, the customer is kept informed at every stage of the process right until it is shipped. 

And by offering a hassle free returns service, customers can return their purchase up to 365 days from the purchase date if they are not completely happy with it – no catches or exceptions.

Abrol, who was originally VP of Operations for the Wine Chateau stores located in New Jersey, has seen his online venture expand phenomenally over the past decade.  With a 25 plus team of experienced wine purchasers, customer service managers and web development experts, Wine Chateau is looking forward to another decade of selling great quality wines online, and pleasing its customers time and time again with its progressive approach.

Company Information was set up after the acquisition of two Wine Chateau stores located in Metuchen and Piscataway, New Jersey.  President and CEO Saurabh Abrol, a proven entrepreneur, has a wealth of experience in building and running a successful wine business.  His wife Mehak Abrol has been an influential part of the business, as has his father, Arun Abrol who is Senior Vice President of Business Development, and continues to build his resume in the wine industry since 1994. provides a wide selection of wines and spirits for the online purchaser and has partnered with world leaders in technology and security to create an easy to use and fully interactive website, and secure on-line shopping experience.

Orders can be shipped to states across the USA with the exception of North Dakota, Louisiana, Massachusetts, Maryland, New Hampshire, Pennsylvania, Texas and Utah due to Domestic State Restrictions.  Most orders ship within 2-4 business days after placing the order and automatically provides insurance against damage of lost packages during transit for each order placed online at no additional cost.  The company also offers a no hassle returns policy accepting returns for up to 365 days from the purchase date. has been trusted by millions of people since 2004, and the company continues to please them every day.

85 Central Ave.
Metuchen, NJ 08840

Follow Us:

Photo -

SOURCE Wine Chateau