After One Billion Listing Views RE/MAX "Doubles Down" on Adwerx Program
Innovative Ad Strategy Doubles Web Traffic in 5-Months for over 275,000 RE/MAX Listings
01 Mar, 2018, 06:25 ET
DENVER, March 1, 2018 /PRNewswire/ -- RE/MAX agents participating in the Adwerx Enterprise program are seeing a significant jump in views of their online listing ads. Since the program first launched in September, these ads have achieved over one billion impressions. Due to this hugely successful rollout to more than 76,000 North American agents, RE/MAX and Adwerx agreed to enhance the program.
An announcement of the agreement was made by RE/MAX CEO Adam Contos before an audience of over 6,000 agents and brokers during the Opening General Session of the annual R4 Convention at the MGM Grand Hotel and Casino in Las Vegas.
Extended into 2018, the program will continue to provide automated ads for Facebook and across a multitude of web platforms, including a new Instagram placement.
Through the Adwerx Enterprise program, participating RE/MAX agents automatically provide their home selling clients the tremendous advantage of extensive exposure in a very competitive marketplace. Every listing campaign is geo-targeted around the sellers' home address, using behavioral targeting and big data to reach an audience actively interested in buying or selling real estate.
RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, and Adwerx, the top provider of localized digital advertising for real estate agents and brokers, will continue cooperating this year to provide the results-oriented ad strategy to agents in the RE/MAX owned regions and those in the independent Central States Region.
"The rollout of the Adwerx Enterprise program has far exceeded our expectations," said RE/MAX Executive Vice President Mike Ryan.
"Listings are the life blood of our industry and the billion listing views are a testament to the productivity our US and Canadian agents. And the addition of Instagram only brings more value to both RE/MAX agents and their clients."
Agents affiliated with RE/MAX generated over one million U.S. transaction sides in 2017, and are among the most productive of the national real estate franchisors. The Adwerx Enterprise program saves agents valuable time by completely automating the process of online marketing for home listings. Since September of 2017, listing ads have been generated for over 275,000 RE/MAX properties.
"RE/MAX is one of the most successful real estate brands and generates a tremendous amount of listing activity," added Jed Carlson, CEO of Adwerx. "Our engineers have worked tirelessly to develop a product that scales effortlessly to achieve the goal of maximum property visibility and seller satisfaction."
The expanded advertising agreement provides that all participating RE/MAX agents will receive a digital ad for each of their listings for one week. Those who choose to become subscribers will receive a personal Adwerx account and qualify to extend the promotion with discounts to build new campaigns as needed.
About the RE/MAX Network
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 115,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody sells more real estate than RE/MAX when measured by residential transaction sides. RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE: RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $157 million for Children's Miracle Network Hospitals® and other charities.
For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com For the latest news about RE/MAX, please visit www.remax.com/newsroom
One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 100,000 real estate customers across the US, Canada and Australia. Adwerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com.
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