Agency Exec Tapped to Drive Programmatic Media Buying

PARSIPPANY, N.J., Sept. 12, 2014 /PRNewswire/ -- i.Predictus has announced the addition of Monica Lenti to its executive leadership team in the position of Vice President of Business Relationships. Monica comes to i.Predictus with more than twenty years of powerhouse agency experience, having held leadership and senior roles for such organizations as Lockard and Wechsler, ID Media, Zenith Direct, MindShare, Viacom, CSI Sports and Sherwood Trading Group.

Lenti's addition bolsters i.Predictus' fast-growing ability to assert leadership in the programmatic TV and media industry. Her extensive professional background spans a truly impressive array of top television media agencies, making her an ideal fit for i.Predictus as it continues to establish partnerships with major global media agencies, such as Horizon Media, Mercury Media, and more. Having spent nearly ten years in advertising sales and more than ten years in the media buying, Lenti also fills a key role within i.Predictus in its understanding of, and approach to, the realities and pain points advertisers face on a daily, weekly and monthly basis.

"There is a very simple vision behind i.Predictus: unlocking the ROI trapped in revenue leakage to help brands grow bigger and better today than they were the day before," comments i.Predictus CEO Monica C. Smith. "Monica Lenti knows better than anyone else the challenges and issues that lead to revenue leakage in media buying, and that makes her a huge asset to our team as we strive to bring unprecedented visibility and accuracy to the data needed to make multi-million dollar media decisions."

"Monica Lenti will be a crucial asset to evangelizing the i.Predictus brand and the services we provide," remarks Nancy Gallo, i.Predictus' Executive Vice President and General Manager of Sales and Operations. "The newly released version of i.Predictus, which includes automated web and call center attribution tools, truly is the future of ad tech for television. Monica's sales and media buying experience make her the perfect individual to share these exciting new features and benefits with the world."

With a powerhouse executive team composed of experts in their respective fields, i.Predictus is transforming the TV media buying industry, bringing a new perspective to the world of attribution, marketing automation and customer data warehouse capabilities. Using its patent-pending algorithm, i.Predictus recommends where your next media dollars should be spent  ̶  the specific television airings to be purchased or not purchased  ̶  to continuously improve media ROI. i.Predictus' future media buying recommendations outperform current and historical media schedules with a high degree of accuracy and consistency. And every i.Predictus client to date has experienced an average lift in ROI of 30% following implementation of the platform.

About i.Predictus

i.Predictus is transforming the TV media buying industry, bringing a new perspective to the world of attribution, marketing automation and customer data warehouse capabilities. Using its patent-pending algorithm, i.Predictus recommends where your next media dollars should be spent  ̶  the specific television airings to be purchased or not purchased  ̶  to constantly improve media ROI. 68% of the time, i.Predictus' future media buying recommendations perform better than any historical schedule. And every i.Predictus client to date has experienced an average lift in ROI of 30% following implementation of the platform.

For more information, please visit the website and http://ipredictus.com/. Follow us on Twitter: www.twitter.com/ipredictus.

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SOURCE i.Predictus