RICHMOND, Va., Jan. 21, 2014 /PRNewswire/ -- Searchers landing on New York Times.com or FoxNews.com home pages are accustomed to scanning the sites for topics of interest. But for those planning to use a specific service like that of advertising, public relations or marketing partner search, the visitor needs to be "vectored in."
Chuck Meyst, Chairman & CEO at AgencyFinder, declares, "Over the years, the number of services purporting to offer 'advertising agency search' has grown. The advertiser seeking a new or additional relationship is now presented with a potentially confusing array of websites that offer search services from legitimate and precise to misleading and absurd! Selecting the appropriate service is now on a par with the complexity of agency search itself."
Meyst continues, "As the industry's first and most robust agency search service, we revised our website to make the task-at-hand clear and apparent. Our SEO partner analyzed our historical analytics data and suggested the revisions now installed. It's a matter of intuitive placement, colors, button labels and design on the home page and deep within. Our stand-up video presenter also helps clarify."
Searchers, typically advertisers or consultants hired to assist, are not expected to use the service without assistance. The corporate philosophy has always been that no automation platform alone can take the place of intelligent human involvement and interaction. Shortly after searcher registration, staff consultants make contact to offer their free assistance.
AgencyFinder serves two masters: advertisers searching for agencies (i.e. – advertising, digital, integrated, public relations, shopper, experiential, etc.) and advertising agencies seeking new business. The home page declares – We Match Clients with Advertising Agencies; the principal buttons declare – Find Me an Agency Now >> and Enroll My Agency Now >>.
Meyst is proud of his company's seventeen-year history functioning as an industry search consultant and match-maker, offering its menu of search services and professional consulting assistance – all without cost.
AgencyFinder and its web sites agencyfinder.com and agencyfinder.eu offer a unique match-making process for pairing advertising, public relations and marketing agencies with advertisers.
Searching and invitation management is free to marketers and supported with complimentary search consulting advice (telephone and on-site consultations) provided by BPI's executive staff. Advertising agencies, public relations and other marketing firms pay annual registration fees to have their profile in the on-line database and eligible to be selected to participate in AgencyFinder-managed reviews.
Mike Bawden - Partner
Bawden & Lareau Public Relations, LLC
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