Agenda Extended for March 21 Multicultural Media Forum; Sony Music Latin Artist Beatriz Luengo to Perform!

NEW YORK, March 5, 2012 /PRNewswire/ -- By popular demand, the agenda for the March 21 Multicultural Media for Multicultural America Forum at New York's Marriott Marquis has been extended to include lunch and a performance by Sony Music Latin Artist Beatriz Luengo.

(Logo: http://photos.prnewswire.com/prnh/20100224/NY60102LOGO )

Luengo's performance at the Multicultural Media Forum is presented by Sony Pictures Television Networks. The New York Times hailed the Latin artist's recently released album Bela y Sus Moskitas Muertas as "a whimsical and sensual mix of soft reggae-minded rock." The album's first single Como Tu No Hay 2 reached the top of radio charts in the US, Spain, and Argentina.  

The Multicultural Media Forum has been a marquee event on the media industry calendar for 12 years. It is a research and strategy-driven event where thought leaders from major media brands, advertising agencies and the research community share actionable insights about multicultural programming, marketing, distribution and advertising.  The Forum attracts an audience of over 300 media and advertising industry executives and the press.

The Forum is a venue for leading research firm Horowitz Associates to release their latest research insights on Hispanic and multicultural consumers. This year's presentation will include quantitative data from the just-released 2012 State of Cable and Digital Media Multicultural study, enriched by qualitative insights from Viewing the Viewer, a new in-home videography study, and an 8-week online research community of multicultural consumers. For more about the research, visit: www.multiculturalmediaforum.com/presentation.

In addition to the research presentation, the day's agenda includes a keynote address from Manuel Abud, President of Telemundo Station Group; the Programming Showcase, presented by Melvin Perez, President of MGM Networks Latin America LLC; and three panels of top executives from Comcast, Charter Communications, Verizon FiOS, ESPN, Viacom Media Networks, Blue Ocean Network, Asia TV, the AARP, Cricket Communications, and Fearless Multicultural, among others. Just added to the agenda is a panel of top advertising agency strategy and creative executives moderated by Liz Sarachek Blacker, Chief Revenue Officer for Terra USA. To close out the day, TV5MONDE will raffle off a trip for 2 to Paris for attendees. View the full agenda at www.multiculturalmediaforum.com .

Seating is limited and the event promises to sell out. Pre-registration is strongly recommended. To register or for information, visit: www.multiculturalmediaforum.com or contact Stephanie Wong, (914) 834-5999, [email protected].

SOURCE Horowitz Associates