Aggressive Marketing Campaigns Increase Major Awareness for Latest Smart Technology Advancements - Newest Smart Wallet To Be Featured During Television Shows

CORAL SPRINGS, Florida, July 23, 2014 /PRNewswire/ --

Biometric companies make news with latest technology developments, wearable smart technologies gain momentum as anticipation grows: NXT-ID, Inc. (OTCBB: NXTD), Facebook Ink. (NASDAQ: FB), Twitter Inc. (NYSE: TWTR), Google Inc. (NASDAQ: GOOG), Apple Inc. (NASDAQ: AAPL), Mastercard Corporation (NYSE: MA)

NXT-ID, Inc., (NXTD:OTCQB) a biometric authentication company focused on the growing m-commerce market, announces its next generation smart wallet, Wocket™, will be featured on NewsWatch, a weekly 30-minute consumer oriented television show that airs on the History Channel, FYI Network, and ION Network.

NewsWatch regularly features top technology products and services. The segment will air on July 31st on the History Channel (6:00-6:30am ET/PT) and the FYI Network (7:00-7:30am ET). The ION Network segment will air on August 11th from 5:30am-6:00am ET/PT.

To read the full press release, please click here: http://www.fnmprofiles.com/profiles-nxtd.html

Credit, debit, ATM, loyalty, gift, ID, membership, insurance, ticket, emergency, medical, business, contacts, coupon, and virtually any card can be protected on Wocket(TM). More than 10,000 cards, records, coupons, etc. and 100 voice commands can also be stored on Wocket™.

Wocket™ is a next generation smart wallet designed to protect your identity and replace all the cards in your wallet, with no smart phone required. The Wocket works anywhere credit cards are accepted and only works with your biometric stamp of approval.  Wocket™ is now available for advance ordering at http://www.wocketwallet.com at a price of $149.99.

In other smart technology news, Facebook Inc. (NASDAQ: FB) and Twitter Inc. (NYSE: TWTR) continue to strive to make it easier for its users to purchase items online. Facebook  has unveiled a new test click-to-purchase product. Members on desktop computers or mobile devices will be able to click a "buy" button to make purchases through advertisements or other posts on the site, the  company said today in a blog post. Twitter also  had its own piece of marketing news: it plans to acquire CardSpring, a San Francisco-based startup that allows developers to write applications for credit cards, discount coupons and other payment systems. To read the full article, please click here: http://www.thedrum.com/news/2014/07/22/facebook-and-twitter-turn-effort-make-it-easier-buy-online

In the realm of smart technology wearables, Google Inc.'s (NASDAQ: GOOG) latest innovation is perhaps one of the most interesting yet. According to multiple reports, Google is in fact in the process of creating a smart contact lense with Novartis (NVS) as its partner. The Google team involved in the contact lens development is called Google, and it focuses on "finding new solutions to big global problems" in healthcare and beyond, according to the companies. To read the full report, please click here: http://www.forbes.com/sites/leoking/2014/07/15/google-smart-contact-lens-focuses-on-healthcare-billions/

Apple Inc. (NASDAQ: AAPL) is also making strides with its wearable technology, the much-anticipated "iWatch". News has recently surfaced that the company has secured a patent for the device. The device has been rumored to debut at some point this year, although no date has been officially announced by Apple.

Mastercard Corporation (NYSE: MA) news: Following launches in Poland and South Africa, MasterPass is now enabling consumers in these and 8 additional countries - Australia, Canada, China, Italy, New Zealand, Poland, Singapore, South Africa, the United Kingdom and the United States - to breeze through checkout at their favorite merchants confidently and conveniently. The vision for MasterPass is to provide consumers shortcuts to the things that matter most to them. In doing so, MasterCard has also helped more than 40,000 merchants - including NewEgg, Rakuten/Buy.com and FTD - deliver a better shopping experience. Retailers know merchandising, marketing and loyalty efforts only pay off when shoppers convert to buyers. Building online revenues means attracting the right consumers and reducing checkout friction. MasterPass has proven that it provides the security, speed and ease to help consumers complete their transactions.

Visa Inc. (NYSE:V), the global leader in payments, recently announced the opening of One Market, a 112,000 square foot innovation center and office space at One Market Street in San Francisco. The move provides Visa technologists, clients, partners and the Bay Area tech community an innovative space to jointly develop the next generation of commerce applications. According to ABI Research, more than 30 billion devices will be wirelessly connected to the "Internet of Things" by 2020^[1]. Additionally, a recent survey conducted by the Pew Research Center found that 83 percent of technology experts and engaged Internet users agreed that the Internet of Things, and embedded, wearable computing, will have widespread and beneficial effects on people, businesses and communities by 2025^[2]. Visa's new One Market office and innovation center will be home to more than 500 Visa employees, including technology experts and developers whose mission will be to ensure that every Internet connected device, appliance or wearable computer, can become a secure place for commerce.

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