SALINAS, Calif., Dec. 20, 2016 /PRNewswire/ -- Aggrigator™ announced the agreement to partner with and operate ALBA Organics, in the Salinas valley. This partnership will connect small farmers to restaurants and groceries through the Aggrigator Farm to Shelf Marketplace. The partnership will enable small farmers to connect directly with consumers of fresh produce. It will also give them access to the tools and technology of large distributors allowing them to better manage on-line order processing, inventory flow, transportation, and delivery.
"We started using the new Aggrigator marketplace and found fresh organic produce from local farmers at costs on par with traditional produce," said Fernando Reynoso, general manager, Reynoso Supermarket, Castroville, CA.
The current trend is to "buy local" produce, which creates a core challenge of connecting small farmers to commercial customers while giving them access to critical services including cooling, quality and food safety, inventory control, and distribution with on-line ecommerce solutions. The Aggrigator Marketplace overcomes this challenge and enables farmers, food hubs, coolers, warehouses and transporters to access sub-pallet scale distribution via marketplace technologies.
"ALBA's partnership with Aggrigator and its ecommerce platform is our first use of agricultural technology," said Edward Moncrief, Chair of the Board of ALBA. "It's a great opportunity for our small-scale farmers to connect directly through the platform to the broader fruit and vegetable marketplace."
The ALBA Organics food hub will be a standard for Aggrigator in how to operate food hubs and build better connections for other food hubs to emulate. It will also serve to connect new farmers and food hubs in the region to the Aggrigator marketplace.
Aggrigator is a B2B "farm-to-shelf" marketplace: Our technology provides a platform for both the buyers and sellers of fresh produce to access markets across the entire fresh produce transactional pipeline. We bring participants in so they are able to buy, sell, and fulfill transactions together to create viable economies of scale and create a fresh produce supply chain capable of servicing large demand markets. Learn more at www.aggrigator.com.
ALBA (Agriculture and Land-Based Training Association) generates opportunities for farm workers and limited-resource farmers to grow and sell crops from two organic farms in Monterey County. ALBA aims to contribute through 1) human resources; 2) growing marketing alternatives for small-scale farmers; and 3) the enhancement of biological diversity and protection of natural resources. Learn more at http://www.albafarmers.org.
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