AI Data Science Innovator Dean de la Peña Joins Resonate as VP of Identity, Data Strategy & SaaS

RESTON, Va., Feb. 26, 2025 /PRNewswire/ -- Resonate, the leader in AI-powered predictive consumer intelligence, announces the appointment of Dean de la Peña as Vice President of Identity, Data Strategy, and SaaS. With nearly two decades of experience at the intersection of data science, analytics, and product management, Dean brings a wealth of expertise to Resonate, including marketing technology, customer analytics, and product development to his role.

"We continue to accelerate our path to growth by welcoming Dean to the Resonate Product leadership team," said Bryan Gernert, Resonate CEO. "His deep expertise in data science, coupled with his proven track record of success in leading and growing organizations on the forefront of technology will be instrumental as we continue to scale our data, platform and analytical services to deliver unparalleled value to our clients."

Prior to joining Resonate, Dean served as Vice President of Growth at Kalepa, an insurtech startup, where he successfully built and delivered AI-powered underwriting solutions for the commercial insurance market. Before Kalepa, Dean held senior leadership roles at Mastercard Data & Services, following the company's acquisition of Applied Predictive Technologies (APT), where he led the Chicago business and played a key role in scaling their analytics platform. At Mastercard, Dean spearheaded the integration of APT's Test & Learn platform into Mastercard's global suite of data-driven decision tools, working with Fortune 500 clients across various industries, including restaurants, financial services, and hospitality.

Beyond his corporate roles, Dean serves as an executive in residence and guest lecturer at the School of Data Science at the University of Virginia, sharing his expertise in analytics and AI-driven decision-making. He graduated from the University of Virginia as a Jefferson Scholar with degrees in physics and economics.

About Resonate

Headquartered in Reston, VA, Resonate is the leader in predictive consumer intelligence, delivering proprietary, privacy-safe consumer and voter data for insights, analysis, and activation. The Resonate data set includes more than 15,000 rich, relevant, real-time data points that holistically describe more than 250 million U.S. consumer profiles. Resonate's AI-powered data is readily available for delivery and activation where marketers need it most, offering unmatched flexibility and integration across the marketing ecosystem. This data can be accessed directly through top demand-side platform (DSP) providers, data append and licensing, the Resonate Ignite platform, and Resonate Managed Media Services. Marketers can leverage this data to enrich their first-party information, activate media across all channels, and install it to power predictive models, clean rooms, or data lakes, enabling comprehensive consumer insights and targeted marketing strategies.

Hundreds of companies and campaigns use Resonate to drive more effective marketing strategy and execution fueled by a comprehensive and continuously updated understanding of their audience that extends beyond traditional demographics, psychographics and behavioral data to uncover why people choose, buy, or support certain brands, products, candidates or causes. 

SOURCE Resonate