AI promised 10x. Most companies got 1.2x. Wrike founder Andrew Filev launches Hops to close the gap

AI made people faster. Hops is built to make teams faster.

SAN FRANCISCO, Nov. 10, 2026 /PRNewswire/ -- The Hops™ Collaborative AI workspace opens to everyone today, after more than 2,500 teams used it in early access. Until now, AI at work has mostly meant individuals working out of their own private chat windows. Built by Wrike founder Andrew Filev, Hops brings AI to teamwork: people and AI work together in everything from chats and docs to slides and custom apps, and what one person teaches Hops, the whole team can use.

AI's teamwork problem

AI can now do in minutes what used to take an afternoon. But businesses don't run on one-off deliverables. They run on projects and programs that whole teams move forward together. Most AI tools are still built for one person in a private chat with an assistant such as ChatGPT™. Teammates copy and paste results, repeat context and coordinate next steps by hand, and what each person learns stays buried in their own chats. Individuals got faster. Their companies barely did.

"I spent 20 years building software to help teams work together. Then AI arrived, and the industry started building tools for people to work alone," said Filev, founder and CEO of Hops. "When I ask founders and executives of established companies how much faster their company moves than it did a year ago, the answer is usually 10 to 20 percent. That's well short of 2x, and of what the individual gains would suggest. The PC era didn't pay off when PCs got faster. It paid off when they were networked. I believe AI will follow the same path."

How Hops connects AI to the team

Adding an AI bot to an existing collaboration tool only takes a team so far. That's why the Hops team built the whole workspace from the ground up, so AI works inside everything a team uses, down to its own custom apps.

On the Hops team, every ad, email and landing page used to wait in line for the head of marketing's review. Then she taught Hops the marketing voice: which message leads, what each audience cares about and which examples to use. Now a salesperson can ask Hops for a customer email in the team chat and get one in the company's voice right away, written straight into the shared doc. The head of marketing spends her time on strategy instead of line edits. The team's designer did the same with the company mascot, so anyone he gives access to can add it to any graphic or video, even a teammate's birthday card, and it comes out on-brand.

Four things make that possible:

• One version of the work. When teammates ask Hops to draft or update something, Hops writes straight to the shared file. Everyone, including Hops, works from the latest version, so nobody pastes AI output back and forth.
• What one person teaches, everyone can use. When someone teaches Hops how they work, teammates can draw on that know-how. The person who taught Hops decides who has access and can update that know-how at any time.
• Permissions built in. Hops won't use a file that the person asking can't open. If an answer would draw on information that others in the thread can't see, Hops holds the reply until the person who asked approves it.
• When a tool is missing, Hops builds it. A team describes the app it needs, and Hops builds and runs it inside the workspace, on the same data and permissions.

"I wanted our sales and marketing teams working together in Hops, reviewing the pipeline, drafting follow-ups for people we meet at events and prospects who visit our website, and building campaigns. Hops replaced major tools like Slack and Jira for us," said Sai Venkataraman, CEO of Discern Security.

A small team's big bet

A team of 30 engineers and a fleet of AI agents rebuilt the collaboration stack in a year. The Hops team now runs its own CRM, support desk, IT requests and project tracking in Hops. Employees even ask Hops about leave policy and get an answer with a link to the handbook.

"This is a David and Goliath moment, and I wouldn't have it any other way. Some of the world's biggest companies are spending billions on personal AI assistants. We're betting on something different: people do their best work together, and AI should make the whole team better," Filev said.

Availability and pricing

Hops is available now at hops.ai, and signing up is free. There are no per-seat fees, and because a team's docs, slides, dashboards and apps all live in one workspace, teams can cut down on separate subscriptions. Hops also connects to more than 2,000 apps, from CRMs to cloud drives, so teams can keep using the tools they still need. Customers buy AI credits, which Hops uses to perform tasks such as drafting documents or building presentations. Hops never uses customer data to train models.

About Hops

Hops is the Collaborative AI workspace that helps whole teams move faster. People and AI work together, live, in the same docs, slides and dashboards, and what one person teaches Hops, everyone on the team can use. There are no per-seat fees, and customers pay only for AI usage. Hops is built by For Good AI®, led by Wrike founder Andrew Filev. The same team builds Zencoder®, AI coding agents for software developers. Learn more at hops.ai.

Wrike is a registered trademark of Wrike, Inc. ChatGPT is a trademark of OpenAI. Slack is a registered trademark of Slack Technologies, LLC. Jira is a registered trademark of Atlassian.

Hops, Zencoder, and For Good AI are registered trademarks of For Good AI Inc.

Media contact

Ignacio Ramirez, Founder, Switch PR, [email protected] 

SOURCE Hops