COLUMBUS, Ohio and MILAN, Dec. 20, 2017 /PRNewswire/ -- Aimpoint Research and Dialogica announced today their strategic partnership in providing cutting-edge research methodologies integrated with non-invasive technologies to deliver real-time collection and ROI of marketing and communication activity. The companies have merged multiple proprietary approaches to create a unique video analytics offering and customer experience optimization platform that tracks, measures, analyzes and segments shopper buying behaviors across traditional retail outlets (supermarket, mass, c-store, foodservice, etc.), OOH advertising, experiences and events.
The partnership integrates Dialogica's state of the art technology platforms with Aimpoint Research's Fusion™ methodology to capture and contextualize the rational, functional and emotional drivers explaining the consumer path to purchase:
- Aimpoint CXO™ (Customer Experience Optimization) combines multi-disciplinary research methodologies with video analytics turning IP security cameras into a visual auditing and business intelligence tool capturing traffic metrics and heatmaps of a monitored area (Eye in The Sky™)
- Dialogica Dianalytics™ video-analytics platform utilizes micro-cameras and other technologies to trace the shopper's path from entrance to shelf to final purchase (or lost purchase) capturing interactions, mood, dwell time, demographics and responses.
These non-intrusive and privacy compliant technologies can be combined with internal sales data and transferred into an on-line dashboard displaying real time metrics tracking promotional and advertising effectiveness, space allocation, new products, planogram effectiveness, etc.
"Technology will continue to be a key differentiator in the ability to capture, track and predict consumer behavior and this platform provides a comprehensive set of metrics to measure the real-time effectiveness and ROI of marketing and communication activities."
- Aimpoint Research CEO Brett Sciotto
About Aimpoint Research
Aimpoint Research is a global, multi-disciplinary marketing research firm providing the insight that leaders require to make better, more informed decisions, optimize resources and maximize success.
Aimpoint Research creatively FUSES best practices from military intelligence with traditional and cutting-edge consumer research methodologies to provide clients unprecedented insight that leads to successful organizational strategies and competitive advantage.
Since 2008 Dialogica has been using Videoanalytics for shopper research and in 2013 created Dianalytics™, an adaptive web based platform providing real-time measurement of consumers in-store activity and decision-making process.
Dialogica was the first company to obtain authorization n. 4878.75732 by the Guarantor for the protection of personal data with the use of automatic systems of audience analysis.
SOURCE Aimpoint Research