Air Wick® Launches Next Generation Oil Warmer with More Scent Control for Home Fragrance Experience like Never Before

New Air Wick Life Scents™ Oil Warmer Gives Consumers Eight Times More Control Over their Home Fragrance

Mar 07, 2016, 09:00 ET from Air Wick

PARSIPPANY, N.J., March 7, 2016 /PRNewswire/ -- Today, Air Wick is announcing the arrival of its revolutionary new scented oil warmer, which offers eight times more fragrance control than any of its predecessors. The new Air Wick Scented Oil Warmer device offers a total of five settings, which allows consumers to simply dial up or dial down the amount of fragrance they desire, for a perfect scent experience, no matter the size of the home, no matter the size of the room.

"Fragrance is an incredibly personal experience, and now consumers can better control that experience based on the size of each room like never before," said Maui Valdes, Air Wick Marketing Director. "Regardless of size, from the coziest cottage to an expansive loft, having the ability to dial up or dial down the amount of fragrance is key to making any living space feel inviting and your own. Selecting from five settings now ensures each space can get the full-effect of the scent in wide and large spaces, and that the scent is not too overwhelming in smaller ones."

The new oil warmer refills feature both Air Wick Life Scents™, the first and only premium range that delivers a multi-layered, true-to-life fragrance, and the Essential Oils range which deliver on the classic Airwick fragrances, which consumers have come to know and love.

The range of scented oils and Life Scents available for use with the new oil warmer include:

  • Life Scents Mom's Baking Scented Oil
  • Life Scents Paradise Retreat Scented Oil
  • Life Scents Summer Delights Scented Oil
  • Life Scents Sweet Lavender Days Scented Oil
  • Life Scents Turquoise Oasis Scented Oil
  • Life Scents Emerald Woodlands Scented Oil
  • Life Scents Spiced Apple Crumble Scented Oil
  • Life Scents Pumpkin Spiced Latte Scented Oil
  • Life Scents Berry Cool Winter Scented Oil
  • American Samoa Ofu Island Scented Oil
  • Hawai'i Kaloko-Honokohau Scented Oil
  • Virgin Islands Tropical Plumeria & Sweet Honeysuckle® Scented Oil
  • Yosemite Wild Strawberry & Mountain Rain Scented Oil
  • Snuggle® Fresh Linen Scented Oil
  • Apple Cinnamon Medley® Scented Oil
  • Fresh Waters® Scented Oil
  • Lavender & Chamomile Scented Oil
  • Magnolia & Cherry Blossom Scented Oil
  • Vanilla Passion® Scented Oil
  • Bright Citrus Splash Scented Oil
  • Ocean Spray & Sparkling Sea Minerals Scented Oil

About RB
RB, formerly known as Reckitt Benckiser, is the maker of Air Wick branded products and is a world leader in household, health and personal care. It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – typically about 35% of net revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 19 global power brands which are: Finish, Lysol, Dettol, Vanish, Woolite, MegaRed, Durex, Calgon, Air Wick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Veja, Strepsils, Gaviscon, Mucinex, Scholl and French's, and they account for 69% of net revenue. For more information visit RB.COM.

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