Airbiquity Presents First of Four-Part Webinar Series on Improving Consumer Connected Car Adoption
Automotive Research Group, SBD, Joins Airbiquity to Discuss Latest Research on Consumer Use of Connected Car Services
SEATTLE, March 17, 2015 /PRNewswire/ -- Airbiquity®, a global leader in connected car services, today announced episode one of a four-part webinar series revealing new research on how consumers use connected car services. Andrew Hart, Director at SBD, will join Scott Frank, Airbiquity Vice President of Marketing, to highlight the industry's largest consumer adoption challenges and discuss how the automotive market can evolve to capture the desired customer satisfaction and business results.
"What's Standing Between Your Organization and a Successful Connected Car Services Program?"
| When: |
Tuesday, March 31, 2015 at 2:00pm EST / 11:00am PST |
| What: |
Since the introduction of connected car services, the automotive industry has faced significant challenges—both technically and organizationally—for engaging consumers in connected cars. During this webinar, SBD and Airbiquity will present several connected car service case studies and new research insights to increase understanding about the issues impacting consumer adoption rates of connected car services, and how the industry can collectively overcome them. |
| Who: |
Episode one will feature: |
| • Andrew Hart, Director, SBD – Andrew is responsible for setting the direction of SBD's research efforts and communicating key findings to customers and the broader industry. Prior to his current position, Andrew served SBD as a Project Engineer, Senior Specialist, and Head of the Advanced Research Division. He joined SBD in 2005. |
|
| • Scott Frank, Vice President of Marketing, Airbiquity – Scott is responsible for Airbiquity's marketing initiatives including brand management, product marketing, demand generation, analyst and press relations, and sales enablement. He is a seasoned marketing professional with expertise in developing and managing global and regional marketing programs for large enterprise, medium, and small size companies. |
|
| Where: |
To register, visit: What's Standing Between Your Organization and a Successful Connected Car Services Program |
Episode two of the four-part webinar series will be held in June 2015.
Learn more about Airbiquity and the Choreo connected car cloud platform by viewing this video.
About Airbiquity
Airbiquity is a global leader in connected vehicle services and pioneer in the development and engineering of automotive telematics technology. Airbiquity enables the vision of connected car today with the industry's most advanced cloud-based connected car services delivery platform: "Choreo." Working in partnership with Airbiquity, automakers, tier one suppliers, and mobile network operators are delivering scalable and manageable connected car solutions meeting the safety, efficiency, convenience, and infotainment needs of their customers in over 50 countries and 30 languages. To learn more about Airbiquity visit www.airbiquity.com. Airbiquity is a trademark of Airbiquity Inc.
About SBD
SBD is an independent, technical consultancy specializing in the design and development of vehicle security, telematics and ITS systems. SBD has over 20 years of experience providing strategic advice, insight and expertise to the automotive and associated industries with offices throughout the world. SBD work with 90% of global vehicle manufacturers and the majority of their partners to help them select the right technologies, suppliers and strategies when developing more connected, safe and secure vehicles. www.sbd.co.uk
CONTACT:
Kristin Scheidegger
Airbiquity PR
1-206-344-3133
[email protected]
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SOURCE Airbiquity
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