Airfarewatchdog Adds Airline Preferences To Email Fare Alerts

New Functionality Allows Consumers to "Unlike" Airlines

Mar 03, 2016, 10:40 ET from Airfarewatchdog

BOSTON, March 3, 2016 /PRNewswire/ -- Airfarewatchdog™, the most inclusive source of airfare deals, researched and verified by experts, today announced its most recent email customization tool for fliers.  The site provides airfare deals both on the site and as part of a free email alert service that, in a significant step forward for the airfare alert space, now lets subscribers see fares only on airlines they prefer to fly.

"We're the only email service that allows consumers to customize their airline preferences for all U.S. airlines," says Airfarewatchdog founder George Hobica.  "Although some airfare tools allow filtering by airline alliances when performing a search, such as OneWorld or Star Alliance, the ability to create email filters by specific airline has been lacking until now. Many consumers simply refuse to fly on certain airlines or are loyal not just to an alliance, but to a specific airline. This new feature on Airfarewatchdog caters to these preferences."

Not All Alerts Are Created Equal
Hobica adds, "many consumer experts agree that emailed and tweeted alerts are the most effective way to catch an unadvertised airfare bargain, especially since there is no 'magic' time of day or day of the week to buy the cheapest airfares. Many apps and websites offer them, as a quick web search shows, however, some don't show all airlines."

Southwest Airlines', Allegiant Airlines' and even Delta's and American's fares are missing from many apps and sites, but in contrast, Airfarewatchdog shows fares on every airline departing from the U.S. and Canada, including Southwest. And until now, no major app or airfare email service has allowed consumers to avoid airlines that they prefer not to fly when subscribing to fare alerts.

"Our users have been asking for this for a while now and we're extremely happy to be able to offer this level of customization," Hobica added.

About Airfarewatchdog
Airfarewatchdog is the most inclusive source of airfare deals, researched and verified by experts. Airfarewatchdog is owned and operated by part of Smarter Travel LLC, a subsidiary of TripAdvisor, Inc.

Smarter Travel operates,,,,,, and sites in the U.K.

Airfarewatchdog and the Airfarewatchdog logo are registered trademarks or trademarks of Smarter Travel LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

About TripAdvisor
TripAdvisor® is the world's largest travel site*, enabling travelers to plan and book the perfect trip. TripAdvisor offers advice from millions of travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 350 million unique monthly visitors**, and more than 290 million reviews and opinions covering 5.3 million accommodations, restaurants and attractions. The sites operate in 47 countries worldwide.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 23 other travel media brands:,,,,,, (including,,, and,,,,,,,,,,,,,, and

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, July 2015

**Source: TripAdvisor log files, average monthly unique users, Q3 2015

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SOURCE Airfarewatchdog