AirTran Airways Adds vitaminwater zero™ to Onboard Beverage Lineup

-Low Cost Carrier Continues Tradition of Introducing New Coca-Cola Beverages First In-Flight-

Oct 18, 2010, 10:00 ET from AirTran Airways

ORLANDO, Fla., Oct. 18 /PRNewswire/ -- AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), today announced that it is the first airline to serve vitaminwater zero™ squeezed (lemonade) and vitaminwater zero™ XXX (acai-blueberry-pomegranate) as the newest additions to the airline's complimentary beverage lineup.  AirTran Airways boards 19 types of Coca-Cola (NYSE: KO) products – more than any other airline in the world and will continue to provide a wide variety of complimentary and buy onboard Coca-Cola products on all flights.

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"AirTran Airways is thrilled to continue our long partnership with The Coca-Cola Company by offering vitaminwater zero as a complimentary beverage in-flight," said Tad Hutcheson, AirTran Airways' vice president of marketing and sales.  "We pride ourselves on partnering with the best brands and Coca-Cola is at the top of the list.  Coca-Cola also benefits by being able to introduce our customers to new and exciting products like vitaminwater zero onboard.  It's like a free sampling lab at 30,000 feet."

AirTran Airways has a long history with The Coca-Cola Company.  The carrier was the first airline to board Coca-Cola Zero, Coca-Cola® with Lime, Minute Maid® Lemonade (both pink and yellow), Dasani® Water, Vanilla Coke®, Black Cherry Vanilla Coke®, Cherry Coke Zeroand Cherry Coke®, FUZE® Refresh, and smartwater®.  A full listing of complimentary and buy onboard beverages available on AirTran Airways is available at  

"Coca-Cola greatly values our long relationship with AirTran Airways, and we are very pleased that AirTran Airways' passengers will enjoy our extremely popular vitaminwater zero beverages onboard," said Stefanie Miller, Vice President, Strategic Alliances, Coca-Cola Refreshments.  

About AirTran Airways

AirTran Airways is a Fortune 1000 company and has been ranked the number one low cost carrier in the Airline Quality Rating study for the past three years.  AirTran Airways is the only major airline with Gogo Inflight Internet on every flight and offers coast-to-coast service on North America's newest all-Boeing fleet. Our low-cost, high-quality product also includes assigned seating, Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company's portfolio includes 14 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero™, vitaminwater®, POWERADE®, Minute Maid®, Simply™ and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at

Media Contacts:

AirTran Airways

Christopher White

Cynthia Tinsley-Douglas


The Coca-Cola Company

Scott Williamson


SOURCE AirTran Airways