AirTran Airways Boards Beck's Pilsner

Jan 07, 2010, 09:00 ET from AirTran Airways

ORLANDO, Fla., Jan. 7 /PRNewswire-FirstCall/ -- AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), today announced that it will offer Beck's Pilsner beer for sale onboard effective immediately. Beck's Pilsner is a classic German Pilsner beer made from the original 1873 recipe with a full-bodied taste, a hoppy bouquet, golden color and a rich, full head.

Beck's Pilsner is owned by Anheuser-Busch InBev (NYSE: BUD) of Leuven, Belgium, is distributed by Anheuser-Busch of St. Louis, Mo., and is brewed in the city of Bremen, Germany. AirTran Airways now boards five brands of Anheuser-Busch beers - Budweiser®, Bud Light®, Bud Light Lime®, Michelob Ultra® and Beck's® - more than any airline.

"AirTran Airways is an innovative airline, and we are pleased to offer our customers Beck's Pilsner," said Tad Hutcheson, vice president of marketing and sales for AirTran Airways. "Our customers have asked us for beer options, and AirTran Airways has delivered."

"Since our relationship with AirTran Airways began in 1993, Anheuser-Busch has offered passengers a selection of some of our most popular beers," said Greg Fleischut , vice president, national retail sales on-premise. "By adding Beck's Pilsner to the menu of Anheuser-Busch products served on flights, it allows adult beer drinkers an opportunity to sample a wider selection of our beers while enjoying their AirTran Airways flight."

AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI) and a Fortune 1000 company, has been ranked the number one low cost carrier in the Airline Quality Rating study for the past two years. AirTran is the only major airline with Wi-Fi on every flight and offers coast-to-coast service on North America's newest all-Boeing fleet. Its low-cost, high-quality product also includes assigned seating, Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit http://www.airtran.com.

Golden in color, Beck's is a classic German pilsner with a robust, distinctive full-bodied taste, a fresh "hoppy" bouquet and a rich, full head. Brewed in Bremen, Germany, Beck's is made in accordance with "Reinheitsgebot," the German Purity Law of 1516. It is brewed using only top grade barley, hand-selected hops, fresh glacier water and Beck's exclusive strain of yeast that's been cultured and cultivated for generations. Beck's is imported and distributed in the United States by Anheuser-Busch, Inc. The Web site can be found at http://www.becksbeer.com.


    Media:    AirTran Airways
              Christopher White
              Cynthia Tinsley-Douglas
              678.254.7442

              Anheuser-Busch
              Phillip Cleveland
              314.577.9637

SOURCE AirTran Airways



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