Aisle Launches Tasks, Turning Its 4.4M Shopper Network Into an On-Demand Workforce for In-Store Execution

The company that has already driven $200M+ in sales through the register for CPG brands now gives those same brands visibility, insights, and execution power inside every retailer in America.

NEW YORK, Oct. 26, 2026 /PRNewswire/ -- Aisle, the retail growth platform used by top CPG brands to turn in-store shoppers into measurable sales and a first-party audience, today announced the launch of Tasks, a new product that gives brands on-demand merchandising, shelf audits, and in-store execution powered by Aisle's 4.4M+ shopper network.

Tasks now enables brands to send a job - the shelf, fix the facings, confirm a display, etc - to real shoppers already walking into the store that day. What used to require hiring a national merchandising agency, waiting weeks, and paying high hourly fees is now instant, nationwide, and priced via free market economics. Brands set the price based on their priorities, and shoppers complete them accordingly.

The launch marks Aisle's expansion from demand-side (driving shoppers into stores and tracking what they buy) into supply-side (making sure the product is actually on the shelf when they get there), closing the loop on retail execution for the first time.

The Business Behind the Launch

Aisle is launching Tasks from a position of immense operating strength. Since inception, the platform has:

• Driven $200M+ in in-store sales through the register for its brand partners
• Paid out $25M+ in cash back directly to shoppers on verified receipts
• Verified purchases in 74,000+ unique retail locations nationwide
• Built a shopper network of 4.4M+ consumers

Why Tasks, Why Now

Merchandising is one of the largest line items and biggest pain points as CPG brands look to scale. National coverage can run six figures a month, lead times are measured in weeks, and the output is often lagging and incomplete. Small and mid-size brands are effectively locked out, and even large brands end up paying a fortune for visits to stores that often are already well stocked.

Aisle already has the only thing that matters: a verified network of real humans who walk into 74,000+ grocery, mass, club, and convenience stores regularly. Tasks turns that network into on-demand labor for the brand, giving them visibility and execution at a fraction of the cost, exactly when and where it's needed.

This is the future of merchandising and in-store execution. We're democratizing a function that for 50 years has only been truly affordable to the top 20 brands in the aisle. Think of it as Uber for merchandising, real shoppers, in the stores you care about, on demand, at a price point and scale that was simply not possible before. Every brand on our platform now has eyes and hands in every retailer in America. - Chris Tiffin, Founder & CEO, Aisle

A Data Flywheel No One Else Can Build

Tasks doesn't just execute, it generates data. Every shelf check, display audit, and in-store task feeds back into Aisle's existing demand-side graph of shopper purchases, store visits, and campaign performance. Continued new product innovation roadmapped in the coming quarters will further augment the Aisle dataset value.

With Tasks going live, Aisle now owns what we believe is the richest real-time data graph of in-store consumer shopping journeys in the industry. We can see what's on the shelf, who's buying it, who isn't, and why, connected to a specific shopper, a specific store, and a specific trip. For our brand partners, that's not a dashboard. That's a competitive advantage. - Chris Tiffin, Founder & CEO, Aisle

What's Next

Tasks is live nationwide today to all Aisle brand partners, with early access rolling out now and a self-serve tier for the full platform in the coming months. Aisle's full-stack offering, executed by their agent, now spans Store Locator, Offer Campaigns, Shopper Engagement Flows, Loyalty and Referral, Surveys, Reviews, OOS Monitoring, Tasks, and more - coalescing in a single system for driving demand, measuring it, and executing against it in-store.

About Aisle

Aisle provides CPG brands with the tools to drive retail sales, the shopper network to generate demand, and the proprietary dataset of their in-store shopper. Brands across all aisles - from emerging DTC-to-retail launches to top-100 CPG - use Aisle to grow at retail. The company is headquartered in New York.

Media contact: [email protected]

SOURCE Aisle