aisle411 Version 2.0 Brings New Features and Enhanced Functionality to Save Shoppers Time and Stress

ST. LOUIS, Oct. 10, 2011 /PRNewswire/ -- aisle411, the premier mobile retail navigation service that saves shoppers time and frustration by helping find what they are looking for in-store, today announced the release of aisle411 version 2.0, offering new updates and features for the industry-leading retail navigation platform.

(Photo:  http://photos.prnewswire.com/prnh/20111010/AQ83023)

With the aisle411 App for iPhone, users can easily create and manage shopping lists in any store, plan and search recipes, locate items and share experiences with friends via social media integration. aisle411 has partnered with ZipList, a leading recipe search and shopping list platform to integrate the entire shopping experience with aisle411's in-store navigation platform.  

Version 2.0 of the aisle411 App, available nationwide today, provides new and enhanced features that can be used in any store including:

• Shopping List Manager enables management of multiple shopping lists by topic or retailer. Lists can be built online, on the device via typing, voice or scanning, then routed once a shopper checks-in to a store.
• Recipe Search provides access to more than 130,000 recipes, which can be integrated with shopping lists, and routed via Aisle Navigation.
• Search inside participating stores for the section of the aisle of hard to find products with intuitive voice recognition technology powered by Nuance.
• Aisle Navigation maps an optimized path through participating stores with a digital map for one item or a whole shopping list. Instantly locate products down to the specific section of the aisle.

aisle411's core technology is its in-store aisle navigation solution, which allows users to map thousands of products throughout the store. The technology can be integrated seamlessly with other shopping list technologies, recipe search technologies and digital coupon technologies. As part of today's news, aisle411 is announcing the forthcoming availability of an SDK/API for retailers and application developers at no cost. More information is available from: http://aisle411.com/contact/.

Supporting Quotes:

• Nathan Pettyjohn, CEO, aisle411, said: "As more shoppers turn to mobile technology to streamline their shopping experiences, both before leaving home and in the store, aisle411 offers a unique mobile shopping solution. By combining easy-to-use search functionality with meal planning tools, aisle navigation, recipes and other useful features to deliver a comprehensive shopping solution, aisle411 is enabling shoppers to enhance their shopping experiences and brands to build relationships with their customers in new ways."
• Shelly S., aisle411 user, said: "With aisle411, I can find healthy recipes, plan my shopping for the whole week and reduce stress in the process. Best of all, I'll never be stuck wandering the aisles looking for products again."
• Larry Maggio, director of Marketing, Schnuck Markets, said: "Schnucks Market is dedicated to providing the most enjoyable, convenient shopping experience possible for our customers. With aisle411, our customers have access to a host of tools they need to save time while they shop in our stores."

The aisle411 App is available for free from the iPhone App Store or from http://itunes.apple.com/us/app/aisle411/id394218369?mt=8 with Android support coming later this year.

About aisle411

Founded in 2008, aisle411 was first to market with a mobile product search service using retail product location information to help consumers save time and money. aisle411 provides a comprehensive in-store search and navigation solution for consumers via mobile technologies with support for an iPhone App, and Android coming later in 2011. With offices in St. Louis, Missouri and Palo Alto, California, this innovative market leader is positioned for rapid growth across retail locations in the U.S. and internationally. aisle411 was recently recognized as winner of Plug and Play Summer EXPO 2011. Additional information is available at: http://www.aisle411.com/.

SOURCE aisle411