aisle411's Mobile Technology Innovation Recognized in Industry Award Programs

ST. LOUIS, Dec. 15, 2010 /PRNewswire/ -- aisle411, the premier mobile retail navigation service that helps shoppers find what they are looking for and get rewarded for it, today announced that it has been named a Super Star Consumer App: Shopping or Sales in the 2010 MobileVillage Mobile Star Awards and a finalist for Best Mobile Technology Breakthrough in The 2010 Mobile Excellence Awards.

"Recognition from these respected industry award programs further highlights aisle411's innovation and success in delivering a truly unprecedented shopping solution to consumers," said Nathan Pettyjohn, CEO, aisle411. "As more shoppers begin to engage with mobile technology to streamline everything from creating shopping lists and finding product reviews, to navigating big box stores, aisle411 will continue to enable users to make more informed purchase decisions, while saving time and money."

aisle411 empowers mobile phone users to find products and promotions quickly and easily in retail stores. With intuitive voice recognition technology powered by Nuance, aisle411 offers a unique in-store search and comprehensive mobile retail shopping solution. With the aisle411 App, users can instantly locate products in stores down to the specific section of the aisle, find product reviews, manage shopping lists, share experiences with friends via social media integration, then get reward points and mobile coupons for using the service. The aisle411 service is now live in more than 600 stores in the U.S., with additional locations being added daily.

In its ninth year, the Mobile Star Awards recognize the top mobile products, success stories and visionaries in mobile and wireless technologies. Winners are chosen by the thousands of subscribers to MobileVillage's online newsletter that includes distribution to CEOs, chief technology officers and other IT decision makers. The Mobile Excellence Awards, produced by Little Monster Media, honor the best in mobile entertainment, including media, marketing and technology.

The aisle411 App is available for free from the iPhone App Store or from http://itunes.apple.com/us/app/aisle411/id394218369?mt=8, with Android and Blackberry Apps coming in 2011. These platforms will also begin integrating with aisle411's online web site at www.aisle411.com in early 2011.

To see a list of participating retailers near you, visit the aisle411 website.

About aisle411

Founded in 2008, aisle411 was first to market with a product search service using retail product location information to help consumers save time and money. aisle411 provides comprehensive product information to consumers via mobile technologies with support for an iPhone App and Mobile Web. Headquartered in St. Louis, Missouri, this innovative market leader is positioned for rapid growth across retail locations in the U.S. and internationally. Additional information is available at: http://www.aisle411.com/.

SOURCE aisle411