NEW YORK, Jan. 25, 2019 /PRNewswire/ -- Fire & Ice Diamonds Announces Strategic Alliance With A.JAFFE, a bridal jewelry company established in 1892 best known for heritage, quality, and craftsmanship. Based upon 21st century science, the patented Fire & Ice cut design renders a diamond that will face up bigger and more brilliant, even when compared to other Excellent and Ideal cut diamonds. Each Fire & Ice diamond .30ct and larger is available with a Proprietary Light Performance Diamond Quality document from the American Gem Society (AGS). The AGS ASET map that the Fire & Ice design consistently produces is proof of the superior brilliance of its diamonds – each is "scientifically brilliant" as verified by the AGS Laboratory.
Fire & Ice, which was recently featured on Kathy Ireland and Fox News, selected A.JAFFE to be both its exclusive manufacturer of all Fire & Ice jewelry and a strategic partner. Bart Marks, President of Fire & Ice quotes, "A.JAFFE is the only brand that meets the impeccable Fire & Ice standards in customer service and artisanal quality. In addition, the brand is AGS certified and its factory is RJC compliant, both of which are important for our sourcing practices." Renowned jewelry designer Katherine Rosenberg will design for the Fire & Ice and A.JAFFE collections.
Alongside the Fire & Ice partnership, A.JAFFE will heavily invest in its own business growth for 2019 including new customization technology, a try-it-on feature, and partnerships with A.JAFFE Instagram influencers across the country. The brand will augment its world-class sales force - which will handle both A.JAFFE and Fire & Ice sales - to best serve more regions in the US, as the brands continue to open new retail doors. In the last quarter of 2018 alone A.JAFFE opened 10 new retail doors with prestigious jewelers nationwide.
The brands will be present at the upcoming CBG Show in Orlando, FL, and at the Centurion Show in Scottsdale, AZ. At CBG find them in Booth #216 and at Centurion they will show in Booth #508 as well as inside their own private Juniper Salon.
SOURCE Fire & Ice