NEW YORK, April 6, 2016 /PRNewswire/ -- News America Marketing (NAM), the premier marketer and influencer for online and offline shoppers in the U.S. and Canada, today announced that Ajay Singh, a News Corp finance veteran, has been named as the company's Chief Financial Officer.
"We are delighted to have Ajay join the News America Marketing team," said Marty Garofalo, CEO, News America Marketing. "He brings both a digital and global perspective to our business which is very important to our future."
As SVP Finance at News Corp, Ajay headed global Financial Planning & Analysis, Management Reporting & Financial Systems. He was hired to build these teams at the newly formed corporate headquarters prior to the establishment of News Corp as a separate, publicly-traded company in 2013, and set up processes and systems for corporate finance. In addition to core FP&A functions, he oversaw executive/Board level messaging on business performance, led initiatives to identify and measure key performance indicators across the company's global portfolio, was actively involved in post-acquisition integration, led financial systems and process transformation, and managed targets & measures for executive compensation.
"I'm delighted to be joining this dynamic organization that reaches millions of shoppers every day. This is a pivotal moment for the industry and for marketers everywhere trying to connect with their customers. I see no company better poised than NAM to help brand managers make that connection with their customers across online and offline platforms. I am indeed looking forward to immersing myself into this vibrant business and helping realize its full potential," said Ajay.
Previously, Ajay has served in numerous executive financial roles within digital and traditional media and ecommerce/SaaS businesses. He has substantial hands-on experience in sales & operations management, strategy, M&A and divestitures, and debt funding in the Venture Capital / Private Equity space.
Prior to joining News Corp, Ajay was CFO of HookLogic, Inc. an eCommerce and media technology pioneer, specializing in the retail, travel and automotive sectors. The primary investor in the company was Bain Capital Ventures, the venture arm within Bain Capital.
Beforehand, Ajay was CFO, Lifestyle Communities at Reader's Digest Association, where he led the finance organization of the $500 mil+ multi-platform media business. Some of the better known brands in the portfolio included Everyday with Rachel Ray, Allrecipes.com, The Family Handyman and Taste of Home.
Ajay also spent eight years at Gemstar-TV Guide in several roles spanning Strategy & Business Development, Corporate Finance, FP&A, Management of Advertising sales/operations and development of Digital/B2B partnerships.
Ajay began his business career with PricewaterhouseCoopers in 1993, where he spent six years working in New Delhi and New York.
Ajay is a Fellow of the Institute of Chartered Accountants of India and a graduate of the program for Creativity & Innovation in the Organization at UCLA's Anderson School of Management.
About News America Marketing®
News America Marketing, a subsidiary of News Corp [NASDAQ: NWS, NWSA; ASX: NWS, NWSLV] is the premier marketing partner of some of the world's most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine®, to our innovative digital savings platforms, News America Marketing's SmartSource®-branded advertising and promotion programs are an integral part of America's shopping routine. We reach millions of consumers each day through our network of 1,900+ publications1, 61,100+ retail stores2, and 300 online partner sites including our own SmartSource.com3. Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.
1NAM market list effective February 2016
2Based on an aggregate of NAM cycle 1, 2016 Coupon Machine for all classes of trade with the exception of specialty stores that accept only Carts or Shelftalk
3As of January 2016
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ajay-singh-named-chief-financial-officer-at-news-america-marketing-300247145.html
SOURCE News America Marketing