Akamon and Taringa! Reach an Agreement to Offer Online Social Games to 70 Million Users in Latin America
12 Apr, 2012, 01:08 ET
BARCELONA, Spain, April 12, 2012 /PRNewswire/ --
The exclusive agreement will give users of Taringa! in Spain and Latin America access to all Akamon's traditional social games
Akamon forecasts the doubling of a current 6 million registered users in less than a year, and expects to strengthen its leadership in Latin America
Akamon Entertainment Ltd, the international online social gaming company specialising in traditional games with portals in Spain, France and Brazil, has reached an agreement with Taringa!, the social networking content leader in Latin America, which has more than 70 million unique montly users, making Akamon the exclusive provider of online social games on Taringa!.
The deal will help Akamon to strengthen its expansion across Latin America, where Taringa! has been leading the market since 2006, with more than 17.5 million registered users. Vicenç Martí, CEO at Akamon Entertainment says: 'Strategic partnerships such as that achieved with Taringa! will allow Akamon to reinforce its leadership in traditional social games and presents a real challenge for us, as we expect to increase today's 6 million registered users to 12 million before the end of the year in a strategic geographical move for the company.'
Meanwhile, Taringa! strengthens its diversification strategy, offering new and improved features to its users, such as Taringa! Música. With this music streaming service with social components both independent musicians and record companies share their music with users, and with it Taringa! aims to provide a high impact definitive solution for music on the Internet.
A month after the launch of this service, which is still in its Beta phase and available to users by invitation, the portal will now incorporate Taringa! Juegos, in exclusive partnership with Akamon Entertainment. Hernán Botbol, Co-CEO of Taringa! says: 'The agreement reached with Akamon builds on our commitment to diversify content and offer a richer social experience to our users.'
As a result of this deal between the two companies, Taringa! users can access the 30 games in Akamon's portfolio, most notably Chinchón, Parcheesi and Dominoes, and share their experience with the whole global gaming community. The games are free for all players in their basic version, and users who wish can subscribe for a Preemium service that includes rankings, the bazaar and special games rooms, all of which provides an even richer social experience. This Freemium model is geared towards all user profiles.
Akamon Entertainment Limited is an online social gaming company specialising in traditional games, operating in the south of Europe and Latin America via local portals -the market-leading Mundijuegos.com in Spain, Ludijogos.com in Brazil and Mundijeux.fr in France. These sites are now supplemented with the partnership with Taringa! in Argentina, and the company will shortly be expanding into Mexico and Italy.
With its development team based in Valencia and its business intelligence team in Barcelona, Akamon has a total of 40 employees who are highly specialised in the online sector.
Akamon's portfolio consists of 30 traditional local casino-based games, such as Tute, Tarot, Roulette, Parchís, Poker and Dominoes. All the games incorporate social features and give players the opportunity to be part of a global gaming community where they are online together and share their gaming experience, whether it be via Akamon's international portals, those of its partners or Facebook. Currently, nine of the games are on Facebook and the company is working to introduce three new games onto the social network each month, with the goal of broadening the gaming community and so offering an even better online social experience.
Taringa! is the most visited entertainment and knowledge site in Latin America and Spain with a broad range of content, where users share information, news, music, videos and links. With more than 70 million monthly visitors, and 17.5 million registered users, the Taringa! community generates more than 8 million shares daily, with comments, creation of content, recommendations and users' messages.
Taringa! Música is a new meeting point for artists - a new space for sharing music across the world, with the participation of artists and record companies, from independent to major labels, with whom the site is working to establish trade agreements.
For more information, visit http://akamon.com or contact:
Georgina Rifé i Domènech: +34-902-999-343
[email protected] / Twitter: @AkamonLTD
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