Al Wadi Al Akhdar Builds Brand Equity Through International Expansion

Sep 26, 2013, 06:57 ET from Al Wadi Al Akhdar

BEIRUT, September 26, 2013 /PRNewswire/ --

Lebanese brand Al Wadi Al Akhdar continues to ensure its commitment to growth by exporting its high quality food products all over the world.

Indeed, international expansion has become a vital part of Al Wadi Al Akhdar's business strategy. The brand's exported products - particularly its Lebanese food products - include Tahini, Falafel and Pomegranate Molasses, as well as its latest innovations: Pulp of Grilled Eggplant and Processed Cheese in Triangles. All in all, over 100 products have been directly shipped and distributed to worldwide wholesalers, retailers, chain stores and food service companies.

As Al Wadi Al Akhdar continues to build its brand abroad, it has gained the trust of distributors all over the globe: From the United States, France, Sweden and England to Morocco, Argentina and Australia, among many other countries.

Al Wadi Al Akhdar is the reference for Lebanese food in its country of origin and its products can be found in most Lebanese homes. Local customers trust the brand's authentic and high quality food products and know that all ingredients have been carefully selected. Over the last few years though, the brand has been endeavoring to extend its reach and present itself on a global scale as a key player in the Eastern Mediterranean food segment. The brand's goal is simple: "to provide top quality food and meals ready to be proudly served at home with total confidence".

About Al Wadi Al Akhdar

Al Wadi Al Akhdar is a leading Lebanese food brand that offers a wide range of Middle Eastern and International products. Founded in 1979, Al Wadi Al Akhdar has established itself as a reference for authentic worldwide food.

Tel: +961-1-898755
Fax: +961-1-898974

SOURCE Al Wadi Al Akhdar