Alamos Wines and Protect Our Winters Team Up to Celebrate High-Altitude Regions and Raise Awareness About Climate Change

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Sep 13, 2011, 05:15 ET

MENDOZA, Argentina, Sept. 13, 2011 /PRNewswire/ -- Climate change remains an issue at the forefront of environmental conversations. Nearly everywhere you turn, someone is discussing the issue, its contributing factors and ways to slow its effects. Alamos wines and Protect Our Winters (POW) have joined forces to raise awareness about the impact of climate change on mountain communities worldwide.

(Photo: http://photos.prnewswire.com/prnh/20110913/NY67767-a )

(Photo: http://photos.prnewswire.com/prnh/20110913/NY67767-b )

Making the connection between climate change and its impact on the winter recreation community is rather seamless, but few know of the very real threat global warming poses to the wine industry. In fact, snowmelt from the Andes Mountains in Mendoza, Argentina provides an unparalleled natural irrigation system, which nurtures Alamos vineyards.

"Our grapes come from mountain vineyards with elevations of 3,000 – 5,000 feet," said Alamos Winemaker Felipe Stahlschmidt. "These high-altitude growing conditions provide the ideal elevation, climate and sun exposure to yield grapes with rich, layered aromas and flavors."

To commemorate the launch of this partnership, Alamos is providing yearlong POW memberships to anyone looking for a way to support the cause. The first 1,000 people that enter keyword: ALAMOS at sign-up will gain access to a worldwide community that is fighting climate change. Visit www.protectourwinters.org for more information.

"It is rare to find a partner that truly relies on snow for the production of its product," said Chris Steinkamp, POW Executive Director. "We have a shared commitment to the preservation of mountain communities worldwide, and partnering with Alamos will help us to reach even more people with our message about climate change."

Later this year, Alamos and POW will continue to spread the word about climate change by hosting gear recycling events in three U.S. cities. Alamos will collect that old ski gear that's collecting dust in your garage and recycle it for you, ensuring that it is used as core material for future skis, decking, flooring and even furniture.

Event guests will have the opportunity to learn about the latest work being done by Protect Our Winters, meet and mingle with professional snow sports athletes and enjoy the Alamos portfolio of premium Argentine wines. Attendees will also get a sneak peek at behind-the-scenes footage of Teton Gravity Research's latest film project, Further. The film, sponsored by Patagonia, continues the story of POW co-founder and professional snowboarder Jeremy Jones on his quest to uncover newer, more adventurous locales for he and his team of skiing and snowboarding athletes to conquer.

Following is a list of 2011 Alamos & POW events:

New York City, October 12, 2011 – Patagonia Store (SoHo location, 101 Wooster St) 6:30-9:00p
Denver, October 26, 2011 – Patagonia Store (1431 15th St) 6:30-9:00p
San Francisco, November 9, 2011 – Patagonia Store (770 North Point) 6:30-9:00p

Guests can RSVP for the events at www.AlamosPOW.eventbrite.com.

About Alamos Wines:

The Alamos wines offer both quality and extreme value and are available nationwide at approximately $13/bottle. The Alamos portfolio of Argentine wines features a diverse selection of premium, single-varietal wines, including Malbec, Torrontes, Chardonnay, Cabernet Sauvignon and Seleccion Malbec (SRP $20), the pinnacle of Alamos winemaking. For more information, visit www.Alamoswines.com.

About Protect Our Winters:

Protect Our Winters is the environmental center point of the winter sports community, united toward a common goal of reducing climate change's effects on our sport and local mountain communities. With more than 40,000 supporters worldwide, POW re-invests contributions in educational initiatives, activism and supporting community-based initiatives that have tangible results. For more information, visit www.protectourwinters.org.

SOURCE Alamos Wines