Alaska Airlines Enhancing Mileage Plan for its Loyal Customers

Blog: explore the ins and outs of earning mileage with guest author Scott Mackenzie

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Nov 26, 2014, 12:39 ET

SEATTLE, Nov. 26, 2014 /PRNewswire/ -- Alaska Airlines today announced enhancements to its award-winning Mileage Plan, with increased mileage bonuses for a number of fare classes and elite Mileage Plan members.

Beginning January 1, customers flying first class, refundable coach and many business fares will earn mileage bonuses of 25-75 percent. MVP Gold 75K members will see their bonuses increase to 125 percent.

Class	Current Bonus	Beginning Jan. 1, 2015
F (first class)	50 percent	75 percent
P (nonrefundable first class)	50 percent	75 percent
Y (refundable coach)	25 percent	50 percent
S (nonrefundable coach)	-	50 percent
B (nonrefundable coach)	-	25 percent
M (nonrefundable coach)	-	25 percent
Elite Member – MVP Gold 75K	100 percent	125 percent

Visit blog.alaskaair.com for more details, and an analysis of the changes by rewards programs blogger Scott Mackenzie of Travel Codex.

"As other airlines move to revenue-based programs that have the potential of diluting the rewards earned for the average passenger, we are continuing to offer our same great mileage-based plan while increasing bonuses for customers who purchase our more flexible fares," said Caroline Boren, Alaska's managing director of loyalty marketing and customer care. "Our customers tell us ours is the best loyalty program in the business and we plan to keep it that way."

Alaska Airlines' Mileage Plan ranked "Highest in Customer Satisfaction among Airline Loyalty Rewards Programs" by J.D. Power in its 2014 Airline Loyalty Rewards Program Satisfaction Report. Mileage Plan also recently received top honors in KING 5's Best of Western Washington's Best Rewards Program.

About Alaska Airlines Mileage Plan
Alaska Airlines' Mileage Plan rewards customers with elite status faster than any other frequent flier program. Elite-level status is earned for as little as 20,000 miles a year for travel on Alaska Airlines only. Elite-level status begins at 25,000 miles for customers who wish to combine travel on multiple airlines. With the ability to earn and redeem miles on 14 airline partners to more than 700 destinations worldwide, Mileage Plan helps customers achieve their next award trip even faster. Mileage Plan members enjoy generous availability on award redemptions, one-way travel awards, and no minimum spend requirement to reach elite status. Customers who have not yet joined Mileage Plan can enroll online at www.alaskaair.com.

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SOURCE Alaska Airlines