SEATTLE, April 27, 2011 /PRNewswire/ -- Purchasing airfare, hotel rooms and car rentals on alaskaair.com is now easier for customers with the launch of Alaska Airlines' redesigned website.

"Customers will see a noticeable difference while shopping on the new alaskaair.com," said Curtis Kopf, Alaska Airlines' managing director of alaskaair.com and customer innovation. "Whether you are booking a flight, searching for a hotel or comparing rental car prices, your visit to our website will be easier to navigate."

New features of the redesigned alaskaair.com include:

• A simplified screen design and navigation makes shopping for travel faster.
• A shopping cart gives customers the flexibility to book air travel, hotel and car rental separately or all at once.
• A simplified way to shop for fare sales by departure or arrival city.

The redesign follows improvements the airline launched last fall that made it easier for customers to filter search results to find flights that are most relevant to their travel needs, such as seeing alternate nearby airports and fares within 30 days of their preferred date of travel.

The website redesign builds on Alaska Airlines' tradition of customer-friendly innovation, which includes being the first domestic airline to introduce online booking, Web check-in and an online virtual assistant. These and other innovations led to Alaska Airlines winning the 2011 Airline Technology Leadership Award by Air Transport World, the leading monthly magazine covering the global airline industry.

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Network Carriers" in the J.D. Power and Associates 2008, 2009 and 2010 North America Airline Satisfaction Studies (SM). For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at www.alaskaair.com/newsroom.

SOURCE Alaska Airlines