SEATTLE, Jan. 27, 2015 /PRNewswire/ -- Sangita Woerner has joined Alaska Airlines as vice president of marketing, overseeing the company's strategic marketing, advertising and branding programs.
"Sangita's deep brand expertise makes her the perfect fit as we continue to enhance the Alaska brand our customers know and love," said Alaska Airlines CEO Brad Tilden.
In her new role, Woerner will be responsible for brand strategy and identity, advertising, media planning, initiatives targeted to specific customer segments and credit card marketing and loyalty programs.
Woerner has worked on brand strategy expression at well-known brands including Dove, Suave, Degree and Seattle's Best Coffee. She most recently served as vice president of global coffee brand management at Starbucks Coffee Company.
"It's an incredible opportunity to join Alaska Airlines," said Woerner. "I'm honored to be a part of this beloved brand."
She holds a Master of Business Administration from the University of Chicago Booth School of Business and a Bachelor of Business Administration from the University of Michigan Ross School of Business.
Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with its partner regional airlines, serves more than 100 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Carriers" in the J.D. Power North American Airline Satisfaction Study for seven consecutive years from 2008 to 2014. Alaska Airlines' Mileage Plan also ranked highest in the J.D. Power 2014 Airline Loyalty/Rewards Program Satisfaction Report. For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at www.alaskaair.com/newsroom.
SOURCE Alaska Airlines