Alaska Airlines Taps Mekanism to Lead its Advertising

Creative agency will open an office in Seattle to support the airline's brand refresh

Feb 09, 2016, 08:00 ET from Alaska Airlines

SEATTLE, Feb. 9, 2016 /PRNewswire/ -- Alaska Airlines has named award-winning agency, Mekanism, its new advertising agency of record. Mekanism has more than 100 employees across offices in San Francisco and New York, and key clients that include Pepsi, MillerCoors, Ben & Jerry's, Charles Schwab, The North Face and the White House.

Among its other Seattle clients are Amazon, Nordstrom Rack and Starbucks. The agency plans to open Mekanism Seattle this month.

"As we look to grow our Seattle hub and expand into new markets, now is the time to execute on a new creative campaign that complements our newly refreshed brand," said Sangita Woerner, vice president of marketing for Alaska Airlines. "Mekanism's strategic approach to delivering breakthrough creative and mastery of digital advertising set them apart. We're looking forward to partnering with them to further differentiate Alaska Airlines."

Founded in 2000, Mekanism has been named to several Ad Age A-lists including its coveted Creativity Top 50 creative companies, and has won dozens of industry awards. In addition, Mekanism has been profiled by The New York Times, Fast Company and ABC's "Nightline." Its 2014 Super Bowl ad for Pepsi was rated among USA Today's "Super Bowl Top 10 Ad Meter" winners.

"This is a momentous time for Alaska, with their first brand refresh in 25 years," said Pete Caban, partner at Mekanism. "We are incredibly excited to roll-up our sleeves and begin working with this much-loved and iconic brand. Our new Seattle office will put us on the ground locally to support our Alaska partnership, while also providing opportunities for growth amongst the numerous blue chip businesses in the region."

Alaska recently unveiled a new brand identity and refresh created by global brand agency Hornall Anderson. The revamp, announced last week, includes a new signature wordmark, logo, color palette, and graphic language. 

About Alaska Airlines
Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with its partner regional airlines, serves more than 100 cities through an expansive network in the United States, Canada, Mexico and Costa Rica. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Carriers in North America" in the  J.D. Power North American Airline Satisfaction Study for eight consecutive years from 2008 to 2015. Alaska Airlines' Mileage Plan also ranked "Highest in Customer Satisfaction with Airline Loyalty Rewards Programs" in the J.D. Power 2014 and 2015 Airline Loyalty/Rewards Program Satisfaction Report. For reservations, visit For more news and information, visit Alaska Airlines' newsroom at

About Mekanism: Mekanism is an award-winning full service creative agency with offices based in San Francisco, New York and Seattle. Mekanism works closely with the world's best brands to create shareable and provocative campaigns that engage audiences. Mekanism has been named to Ad Age's "Agency A List," Creativity's "The Creative 50," Effie's "Most Effective Independent Agencies," and they have been profiled by The New York Times, Fast Company and ABC's "Nightline." Mekanism's campaigns have been covered and studied by Harvard Business School. Learn more at  


SOURCE Alaska Airlines