PRINCETON, N.J., Jan. 24, 2019 /PRNewswire/ -- ALC, a recognized leader in first-party data solutions for marketers, has announced that Andy Johnson has joined the company as Chief Data Officer with responsibility for ALC's data strategy, acquisition and operations. During his 22-year career in the in the data-driven marketing industry, Johnson has held a variety of marketing, strategic and senior leadership positions with several data services powerhouses. The skills and experience he brings to ALC include managing data strategy to enable data-driven products and advertising solutions that connect data to digital media, creating a unified organization to align all data-owner relationships across platforms, brands and global teams, managing systems process and tools to produce and optimize data assets, and overseeing multi-million-dollar budgets.
In his new position, Johnson will develop ALC's comprehensive data strategy to build on its first-party data expertise and add new data and processes to allow seamless expansion into digital media and grow existing markets. His role also includes overall management of data operations and delivery.
Before joining ALC, Johnson was most recently SVP of data and audience solutions for Acxiom/LiveRamp. Prior to Acxiom, he spent 16 years at Experian Marketing services in data solutions, acquisition and management roles. He started his data career developing strategic online alliances at Infogroup.
"Andy is a unique talent in our industry," said CEO Rick Erwin. "In addition to being among the most knowledgeable experts in the collection and use of person-level data, he is also an exceptional leader who exemplifies the trustworthiness and data stewardship that is so critical in the new data economy."
Johnson received his B.S. in business administration/finance from the University of Nebraska-Lincoln. For ten years, he served in the Nebraska National Guard, receiving the Air Force Achievement Medal for distinguished service (three times). He serves on the board for IAB's Data Center of Excellence and the Board of Advisors for Kammok. He is a frequently requested speaker on a broad range of topics at industry roundtables, events and universities.
Founded in 1978, ALC has grown to become one of the industry's leading privately-held providers of first-party data solutions. Headquartered in Princeton, New Jersey—and with offices across the United States —the company enables its roster of clients — including the leaders in virtually every business sector — to grow and improve bottom-line profitability through the innovative use of marketing information.