ALCATEL ONE TOUCH Appoints Former Samsung Product Lead as New Senior Vice President of North America

Apr 09, 2013, 08:00 ET from ALCATEL ONE TOUCH

IRVINE, Calif., April 9, 2013 /PRNewswire/ -- ALCATEL ONE TOUCH, a brand owned by TCL Communication and one of the fastest growing of the world's top ten mobile phone manufacturers, today announced the appointment of Steve Cistulli, a 20-year product development veteran in the technology and telecom sectors, as the company's new Senior Vice President of North America, effective immediately.

"Earlier this year we announced the best line up of ALCATEL ONE TOUCH smartphones and devices to date for the U.S. market," said Nicolas Zibell, President, Americas & Pacific for ALCATEL ONE TOUCH. "Steve's experience helping Samsung evolve from feature phone manufacturer to the most successful global Android brand will be a great benefit as we make a similar transition this year." 

"For the past few years I've kept a close eye on ALCATEL ONE TOUCH as part of the competitive landscape, specifically the way they've evolved their product offerings to simplify the user experience and provide the US market with innovative handset options," Steve Cistulli said. "You'll see that same focus on simplicity and consumer choice as we launch more and more smartphones and other connected devices." 

While at Samsung, Steve Cistulli managed the transition and successful delivery of groundbreaking categories such as the Samsung Galaxy Note, first to be offered on US networks, the Samsung lineup of Android Tablets, and the first connected Galaxy Camera.

Steve Cistulli will report to Nicolas Zibell and will be responsible for the company's sales, marketing and product portfolio for the United States and Canada.

The ALCATEL ONE TOUCH brand is owned by TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. One of the fastest growing of the world's top ten mobile phone manufacturers, TCL Communication makes access to mobile technology simple, designing their products around individual's lifestyles, enabling the end users to do more. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.  For more information, please visit

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