Alchemist Management Signs New Slate of Fighters

MC Hammer's MMA Management Company Inks Fighters, Top Coach and Adds Director of Marketing and Athlete Relations

Oct 18, 2010, 19:50 ET from Alchemist Management

LOS ANGELES, Oct. 18 /PRNewswire/ -- Alchemist Management, a dynamic name in the world of MMA management and marketing, has signed six mixed martial arts fighters, as well as accomplished MMA trainer Trevor Wittman.  In addition to these new clients, Alchemist has also added a new member to its marketing team – Cherie Carlson now serves as Alchemist's Director of Marketing and Athlete Relations.

The new clients include Paulo Filho (Brazilian Top Team fighter, former Pride Bushido Grand Prix champion and former WEC middleweight champion), Eric Lawson (Strikeforce middleweight), Virgil "The Rezdog" Zwicker (Strikeforce heavyweight), Eliot "The Fire" Marshall ("The Ultimate Fighter" alum), Cristiano Marcello (CM Systems and Pride lightweight veteran), Milton "Miltinho" Vieira (Brazilian Top Team and Pride lightweight veteran) and Trevor Wittman (MMA trainer to 12 world championship belts).

An MMA trainer for over a decade, Trevor Wittman opened Grudge Training Center in Denver, Colo. during 2009 and is one of the top trainers in MMA.  Wittman trains top names such as Nate Marquardt, Brendan Schaub, Eliot Marshall, Rashad Evans, George St. Pierre and Shane Carwin, among others.

"We're thrilled to sign this top talent and we're proud that these great fighters are seeing the value that Alchemist Management can bring to careers both in and out of the cage," said Alchemist Management CEO MC Hammer. 

Founded by MC Hammer, Lex McMahon and Nima Safapour in July, Alchemist Management continues to add top contenders and has launched a clothing line, Alchemist Clothing (  Along with its seven newly-signed clients, the company represents a variety of seasoned MMA fighters who compete in UFC®, Strikeforce, and other top MMA organizations.  A list of Alchemist fighters can be viewed at

Also, Cherie Carlson has joined the Alchemist Management team as the company's new Director of Marketing and Athlete Relations.  Carlson brings years of MMA industry experience to Alchemist, having worked with combat sports brand TapouT.  In her new role she handles Alchemist fighter relations, travel coordination, and contributes to social media management and fighter photography.  Carlson is also involved with Alchemist's strategic planning and an integral part of the Alchemist Clothing design team.

New Alchemist Management client Eliot "The Fire" Marshall will be in the cage competing on November 13 in the Dominican Republic.  Also, Virgil "The Rezdog" Zwicker is fighting this Friday in the co-main event at Strikeforce Challengers in Fresno, Calif.

In addition to the new Alchemist clients, Alchemist Clothing has signed two significant deals.  Alchemist Clothing will be a proud sponsor of Brendan "The Hybrid" Schaub for his fight this weekend at UFC 121 in Anaheim, Calif.  Schaub will sport the Alchemist "Warriors Prayer" T-shirt as his walkout shirt at the Honda Center.  Alchemist also signed new client Trevor Wittman to a signature series shirt deal.

For up-to-date Alchemist Management news, be sure to follow the company on Twitter at

About Alchemist Management

Alchemist Management is a dynamic name in the world of MMA athlete management and marketing.  Capitalizing on the deep experience and professionalism of its founding executive team, Alchemist Management creates unique opportunities in sports and entertainment for its clients who include some of the most popular names in MMA.  Alchemist sets itself apart by taking a holistic view of each athlete's situation, and contributing to every aspect of their life and career, including fight training, digital and traditional media development, cross-over industry exposure, business advisory services, corporate sponsorship development, and the ever-important, but often overlooked process of planning for a rich and fulfilling life after they wage their final battle in the cage.  Alchemist Management is based in Los Angeles.  Also, follow Alchemist Management on Twitter at

SOURCE Alchemist Management