Aldata to Sponsor 2012 Annual Category Management Conference

Sep 26, 2012, 08:00 ET from Aldata

ATLANTA, Sept. 26, 2012 /PRNewswire/ -- Aldata, a global leader in retail and distribution improvement software, today announced that it is a platinum sponsor at the 2012 Annual Category Management Conference to be held this week September 26-28th in San Antonio, TX.  Hosted by the Category Management Association, the annual event unites category management professionals from the U.S. and abroad in an open exchange of ideas and experiences.

As a platinum-level sponsor, Aldata is responsible for several sessions this year including presentations with key customer Raley's at 1:00 p.m. on September 27 as well as shop floor discussions September 26-28.  Aldata will demonstrate its full suite of category management solutions including Space Planning, Assortment and its new Mobile Shelf Management solution at booth #30 throughout the show.

In addition, company executives will be on hand to discuss how the new Aldata Omni-Shopper Suite addresses the needs of today's retailers and fast moving consumer goods (FMCG) manufacturers to  meet the rapid changes taking place in shopper behavior.  A combination of new and pre-existing Aldata software offerings, the Aldata Omni-Shopper Suite captures and consolidates shopper interaction data across all channels and uses it to drive more effective marketing, engagement, merchandising, promotions, supply, and fulfillment

"Aldata will be showcasing some of its most advanced technology including Mobile Shelf Management and customer case studies at this year's Category Management Conference.  We look forward to sharing how Aldata users are improving their business operations, increasing sales and making their jobs more efficient," said Kevin Stadler, Head of Global Merchandising and Category Management Products at Aldata.

The Category Management Association (CMA) is the global category management community that enables professionals to connect with peers around the world and further their careers with the latest in best practices and certification.  Founded in 2004, it is the only organization certifying coursework and individual category management professionals according to recognized industry standards.

The Association encompasses a broad range of strategic insights and planning functions including: Category Management, Consumer Insights, In-Store Execution, Merchandising, Space Management, Shopper Insights & Shopper Marketing, Trade Promotion, and Pricing. The Association serves as an unbiased, central source for industry information and is unparalleled in its sole focus on category management. Our only vested interest is in our members.

About Aldata

Aldata is a global leader in retail and distribution optimization. Our software and service solutions help retailers, distributors and manufacturers dramatically improve their business performance. We optimize categories, space, supply, logistics, and consumer engagement to increase our customers' revenue and margins, reduce time, cost and waste, and enhance on-shelf availability, service, and retention. Founded in 1988, Aldata has an unparalleled track record of delivering successful projects for the world's largest retail and consumer brands, national wholesale and distribution organizations, and regional store chains.  More at:

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