ALEX AND ANI launches new INSPI(RED) bracelet to benefit the Global Fund which fights AIDS, in partnership with (RED) for World AIDS Day 12/1/17

PROVIDENCE, R.I., Dec. 1, 2017 /PRNewswire/ -- ALEX AND ANI, the beloved lifestyle brand that creates meaningful, eco-conscious jewelry, today announces its latest CHARITY BY DESIGN bracelet to benefit the Global Fund to fight AIDS with (RED).

From today, 12/1/2017 to 2/28/18, 100% of the proceeds from each ALEX AND ANI INSPI(RED) bracelet will be donated to (RED)'s fight. Each bracelet sold can help provide more than 100 days of life saving medicine for someone living with HIV/AIDS.

The INSPI(RED) Kindred Cord features Red Rope with a Sterling Finish plate ($38.00) available online now.

CHARITY BY DESIGN was created in 2011 to spread the ALEX AND ANI ideal of sharing positive energy worldwide. This collection and division ignites passion for the wellbeing of our planet, our communities, and our individual paths. To date, ALEX AND ANI CHARITY BY DESIGN has donated more than $47.3 million to its 50 non-profit partners. The ALEX AND ANI INSPI(RED) kindred cord is a part of the #Bracelets initiative, the latest philanthropy model that allows for community-based non-profit support through limited edition collections whose entire proceeds (100%) are donated to the cause.

The ALEX AND ANI INSPI(RED) bracelet will be available online as of 11/20/17 at www.alexandani.com as well as at ALEX AND ANI stores around the world and select retail locations.

Share your journey on Instagram @alexandani #ALEXANDANI #endAIDS

About ALEX AND ANI
The ALEX AND ANI brand creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. Carolyn Rafaelian, Founder, CEO and Chief Creative Officer designs each piece. Carolyn believes that every individual has their own positive energy to share with the world. By incorporating powerful symbolism and personal meaning into each product, ALEX AND ANI provides a vehicle for consumers to express their individuality. ALEX AND ANI is committed to giving back to the world that we live in. The company is passionate about the wellbeing of our planet, our communities, and our individual paths. ALEX AND ANI uses recycled materials with eco-conscious processes and through their CHARITY BY DESIGN division, ALEX AND ANI positively impacts our planet and our communities. CHARITY BY DESIGN has strengthened non-profit organizations through innovative partnerships and collaborative experiences resulting in donations of over $47.3 million. An Inc. 500 Company, ALEX AND ANI has retail stores in addition to retail partners worldwide. The company's World Headquarters is located in the greater Providence, Rhode Island area. Please visit www.alexandani.com for more information.

Contact:                                                                     
Charlotte Hohorst                                                      
THINK PR for ALEX AND ANI
[email protected]                            
212.343.3920

SOURCE ALEX AND ANI

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http://www.alexandani.com