ALEX AND ANI, The Made In America Accessories And Lifestyle Brand, Announces The Launch Of Their First App

CRANSTON, R.I., Oct. 5, 2015 /PRNewswire/ -- ALEX AND ANI, one of Inc. Magazine's fastest growing privately held companies in America, is excited to announce the launch of their first App.  The new ALEX AND ANI App will feature first to market features and functionalities. The Daily Scroll gathers uplifting, positive and exclusive content each day such as a Moonscope, a daily reading based on the trajectory of the moon through each of the 12 zodiac constellations. The Daily Scroll took its inspiration from the ancient tradition of inscribing parchment with essential information. The Inspiration Engine, also filled with exclusive content, encourages education as you explore new ways to learn about yourself while also identifying products and heartfelt gifts.  One of the key functions of the App is the innovative Personal Blueprint.  Simply input your name and birthday and your unique blueprint is revealed that includes your zodiac sign, your birth tree and flower.  For a truly personal shopping experience, take this blueprint and shop or share the results with friends and family.

"The launch of the ALEX AND ANI App represents a huge investment for the brand and further underscores our commitment to the e-commerce and mobile space," states Harlan Kent, President of ALEX AND ANI.  "The App, which is a seamless blend of content and commerce, will give our guest a daily touch point to our brand."

ALEX AND ANI partnered with Prolific Interactive to create this unique App.  Proflic not only answered the brand's mobile shopping needs but also helped to bring the brand's DNA of meaning, empowerment, inspiration and education to a mobile platform. The new App will not only create a more meaningful experience for users through its many unique shopping features like the Gift Guide but it will also inspire exploration of symbols and meanings. The highly visual App, designed by the ALEX AND ANI creative team, invites users to tap into the (+) ENERGY® world of ALEX AND ANI.

ALEX AND ANI has a deep commitment to giving back to the world we live in via philanthropic partnerships with charitable organizations.  To date, the company has donated over 25 million dollars to numerous charities via their CHARITY BY DESIGN ™ Collection.  To celebrate the brand's first App, ALEX AND ANI is pleased to support lifesaving research through the Breast Cancer Research Foundation (www.bcrfcure.org) and with every download of the brand's new App in the month of October; ALEX AND ANI will donate a $1 with a maximum donation of $50,000 to BCRF.

The ALEX AND ANI App is available for download via the Apple App Store beginning on October 1^st, 2015

About ALEX AND ANI

The ALEX AND ANI brand creates meaningful, eco-conscious fashion jewelry and accessories to empower the light in you. Carolyn Rafaelian, Founder, CEO and Creative Director designs each piece. Carolyn believes that every individual has a positive message to share with the world, and by incorporating powerful symbolism into each product; ALEX AND ANI provides a vehicle for consumers to express their individuality. ALEX AND ANI is committed to giving back to the world that we live in. By using recycled materials with eco-conscious processes and through our CHARITY BY DESIGN division, ALEX AND ANI positively impacts our planet and our communities. CHARITY BY DESIGN has strengthened non-profit organizations through innovative partnerships and collaborative experiences resulting in donations of over $24 million. An Inc. 500 Company, ALEX AND ANI has retail stores in addition to retail partners worldwide. Its World Headquarters is located in the Greater Providence, Rhode Island area, where its products are MADE IN AMERICA WITH LOVE ™.  Please visit alexandani.com for more information.

About Prolific Interactive

Prolific Interactive is a strategy-led mobile agency with offices in DUMBO, Brooklyn and San Francisco, CA. We partner with leading brands to create top-rated mobile products. Firm believers in teamwork both internally and with our partners, we're all about collaboration. From strategy and design to user testing and development, we're with our partners every step of the way. In the past, we've worked with high growth lifestyle brands like ModCloth, Rent the Runway, Threadless, David's Bridal, Lilly Pulitzer and SoulCycle. We're a tight knit-group of people who are dedicated to traversing the growing mobile space with creativity and innovation.

About the Breast Cancer Research Foundation

The Breast Cancer Research Foundation (BCRF) is committed to being the end of breast cancer by advancing the world's most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. In 2015, BCRF will award $48.5 million to support 240 researchers at leading medical institutions internationally, making it one of the largest non-governmental funders of breast cancer research in the world. By investing 91 cents of every dollar directly in its mission, BCRF remains one of the nation's most fiscally responsible nonprofits. BCRF is the only breast cancer organization with an "A+" from CharityWatch, together with Charity Navigator's highest rating of four stars 13 times since 2002. Visit www.bcrfcure.org to learn more.

PRESS CONTACT:

DANIELA MARON
HEAD OF PUBLIC RELATIONS AND COMMUNICATIONS
ALEX AND ANI, LLC
[email protected] 
OFFICE: 646.776.7205
MOBILE: 401.437.7412

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SOURCE ALEX AND ANI