Alex Woo x Smith & Cult: A colorful NEW beauty and fine jewelry collaboration

NEW YORK, Sept. 26, 2018 /PRNewswire/ -- Jewelry Designer Alex Woo is proud to announce her collaboration with luxury beauty brand, Smith & Cult. Her new "Autograph" collection of fluid, cursive letter charms blends her iconic designs with Smith & Cult's beautifully imaginative colors, and is the first to combine the world of fine jewelry craftsmanship with beauty.

This exciting collaboration unites two brands that are visionary for making personal and emotional (and even obsessive) connections with their products. Designed to ignite the passion of beauty/jewelry lovers alike, the five Smith & Cult Nailed Lacquer colors selected to complement the liquid-like Autograph letters are Kundalini Hustle, Exit The Void, Bitter Buddhist, Pillow Pie, and A Little Lovely.  

"The idea came to me when I wanted to make my new Autograph collection of letters truly bespoke. I love Smith & Cult's gorgeous colors and jewel-like bottles" said Woo."It's wonderful to design jewelry that can capture emotions, but even more exciting when it's in colors that many women are passionate about."

"We always look to partner with other female founders, and collaborating with Alex on her new Autograph collection made perfect sense to us," said Jeanne Chavez, Smith & Cult Co-Founder and President. "Our Nailed Lacquers are rooted in individual expression."

The Autograph collection is made from eco‐friendly Sterling Silver, 14kt Yellow Gold, and Sterling Silver with Enamel. Available from $98 - $518, this collection will debut exclusively on alexwoo.com.

About Alex Woo
Alex delicately balances the trendy "must have" and classic into personal jewelry. The first fine jewelry designer to launch a direct-to-consumer e-commerce website, she has been at the forefront of personalization since 2001. As an award-winning designer, Alex has attracted an established client list of editors, trendsetters, and celebrities—while embodying a true New Yorker and making all of her designs in NYC.  Alex Woo jewelry is sold online and at department and fine jewelry stores nationwide. For more information, visit www.alexwoo.com

About Smith & Cult:
Smith & Cult is a luxury beauty collection inspired by the Diary of BeautyJunkie, created by DinehMohajer. Each shade is representative of the diary entries of a beauty addicted heroine, who sees her world through a lens of color. Smith & Cult is available at SmithandCult.com, NeimanMarcus.com, BergdorfGoodman.com, SaksFifthAvenue.com and top salons nationwide.  For more information, visit http://www.smithandcult.com

SOCIAL MEDIA: @AlexWooNYC @SmithandCult #AWxSC

CONTACT: Margaret Kennedy / 212.226.5533 / [email protected]

SOURCE Alex Woo Inc.

Related Links

http://www.alexwoo.com