Alexander Collot d'Escury, CEO of Desso, the Global Carpets, Carpet Tiles and Sports Pitches Company is Helping to put the Circular Economy on the Agenda at the World Economic Forum's Annual Summit at Davos

WAALWIJK, The Netherlands, January 21, 2014 /PRNewswire/ --

Alexander Collot d'Escury, CEO of Desso, the global carpets, carpet tiles and sport pitches company will be leading discussions on the restorative circular economy model at the prestigious annual gathering of the world's business and political leaders at Davos during 21-25 January.

With the company's experience of going circular - based on its innovative Cradle to Cradle^® strategy, Collot d'Escury has been invited to discuss how to scale up the circular economy at a private session held on Saturday, January 25^th, involving a number of CEO's from leading international companies, all interested in the benefits of the circular economy.

Collot d'Escury will also be attending a special press conference on Friday, January 24^th in relation to a new report on the circular economy (details of which will be released on the day) as well a circular economy workshop on Tuesday, January 21^st. In addition, the global internet media website, the Huffington Post, will be interviewing Collot d'Escury on January 24^th. Further, he will be in a number of private meetings with global CEO's across the week and two private sessions with leading Dutch politicians.

"It provides a fabulous opportunity to put the circular economy on the map," says Alexander Collot d'Escury, CEO of Desso. "We believe it offers a sustainable and commercially smart approach to future business, driving new innovation and value for the customer. Now, with the World Economic Forum's focus on the topic, more and more CEO's are becoming aware of the opportunities."

The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas. Incorporated as a not-for-profit foundation in 1971, and headquartered in Geneva, Switzerland, the Forum is tied to no political, partisan or national interests. 

This year's World Economic Forum annual summit at Davos is titled: 'The Reshaping of the World: Consequences for Society, Politics and Business'. Its aim is to develop the insights, initiatives and actions necessary to respond to current and emerging challenges.      

Since 2008, Desso has followed Cradle to Cradle^® principles, a concept inspired by nature which calls for the design of products in such a way they can returned and disassembled for recycling. At the heart of the model is the concept of designing out toxicity from the materials you use, ensuring they are positively defined. The Cradle to Cradle^® element combined with other innovation platforms of functionality and creativity enable Desso to make the transition to the circular economy.

Linked to this is Desso's vision to 'make the floor work for our health and wellbeing', with the aim of contributing to a healthier and more productive interior environment. The Cradle to Cradle^® focus on freeing materials of toxins and developing healthier closed loop systems reinforces Desso's health and wellbeing vision.

"All these connect up to help us deliver better products that also contribute positively to human health and the environment," says Collot d'Escury. "It is good for business and good for people and the planet."

To follow the discussions at the World Economic Forum summit at Davos go online to: http://www.weforum.org/).

http://www.twitter.com/dessogroup

For more information please visit: http://www.desso.com

To find out more about Desso's Great Indoors Campaign visit: http://www.desso.com/about-desso/health-and-wellbeing/

To follow the debates at the World Economic Forum's annual summit in Davos go to:

http://www.weforum.org/events/world-economic-forum-annual-meeting-2014

SOURCE Desso