Alison Moore is Named EVP and General Manager of DailyCandy

Former HBO Digital Executive to Lead Iconic Women's Digital Brand, Known For Its Taste-Making Discoveries

Oct 15, 2012, 12:05 ET from DailyCandy

NEW YORK, Oct. 15, 2012 /PRNewswire/ -- Alison Moore has been named Executive Vice President and General Manager of DailyCandy, the original trusted source for taste-making discoveries of fashion, food and fun. Moore joins from Home Box Office, where she was Senior Vice President, Digital Products. Effective November 1, she will report to Nick Lehman, President of Digital for NBCUniversal's Entertainment & Digital Networks and Integrated Media group, of which DailyCandy is a part.

"Alison's blend of start-up expertise and extensive experience running digital at a major media company makes her the ideal leader for DailyCandy," said Lehman. "As the architect behind award-winning multimedia marketing strategies and one of the most successful digital products in the convergent TV marketplace, she has what it takes to build on DailyCandy's incredible success, extending the brand to key new platforms."

Moore will be responsible for taking the business to the next level of success, with a strong focus on launching newly reimagined DailyCandy experiences across the web, mobile, and social, igniting even greater engagement and robust dialogue with its influential user base of over six million women.  She will lead DailyCandy's video initiatives, including multiple original digital video series as well as its multiplatform programming partnership with the Style Network, "StyleCandy." Moore will also be charged with building even deeper ties for DailyCandy across NBCUniversal's broad collection of television and digital properties.

"I have been a loyal DailyCandy follower since it first launched, and I could not be more excited to be joining a brand so beloved by both audiences and marketers," said Moore. "In today's cluttered media environment, brands like DailyCandy with such enormous positive equity, point of view, and voice really stand out. This is a major opportunity to build on that trust, and expand the business across all platforms."

Recently recognized on The Hollywood Reporter's 2012 Digital Top 50 List, Moore was responsible for launching key digital products such as the acclaimed HBO GO, HBO's TV Everywhere product.  For the last two years, Moore has overseen HBO's digital consumer experience, content development strategy and operations of HBO's digital products, which also include:, HBO Social Platforms and HBO/Cinemax On Demand.

Moore first joined HBO as a marketing manager in 1995, responsible for developing marketing programs with affiliate partners.  She left the company in 1999, returning to HBO in 2003 as director, Brand Development.  She was promoted to vice president, Brand Strategy and Digital Platforms in May 2006, overseeing HBO's consumer websites, social and promotional platforms, as well as HBO's brand advertising and promotional strategy. In 2008, Moore and her team won several Cannes Lions for the groundbreaking HBO brand experience: HBO Voyeur.

During her hiatus from HBO, Moore was instrumental in helping launch two internet start-ups: in 1999, as director, B2B Marketing, for; and in 2000 she co-founded a start-up, DatSat, where as vice president, Market Development, she was responsible for overseeing business development and go-to-market strategies. From 2001 to 2003, she was director, Product Strategy, at Cablevision, where she was responsible for product strategy, marketing and branding of Optimum Online, Cablevision's award-winning consumer broadband service.

She began her career at Turner Broadcasting, Inc. in Atlanta, GA, where she served as manager, Affiliate Relations and Marketing from 1992 to 1995. Moore holds a BA in Political Science from the University of Georgia.

About DailyCandy
DailyCandy is the original, trusted source for handpicked discoveries of fashion, food, and fun. DailyCandy editors find the genuine, the next, and the unique for more than 6 million readers -- nationally and via eleven local city editions. Come enjoy the hunt, the scoop, and the share -- and the sweetest Deals in your city. Explore from your inbox, online at, and on social networks: Facebook, Twitter, Pinterest, Instagram, Foursquare, Tumblr, and YouTube. DailyCandy is a unit of NBCUniversal's Entertainment & Digital Networks and Integrated Media.


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