All Aboard: Spirit Halloween Offers Express Ride to Halloween as it Opens More Than 1,500 Locations for 2025

Fans can now board the haunted rails of Madison Scare Park, Spirit Halloween's most immersive
 in–store experience to date, as locations open nationwide

EGG HARBOR TOWNSHIP, N.J., Aug. 20, 2025 /PRNewswire/ -- It's no secret: the Halloween season begins when Spirit Halloween opens its doors, and the countdown is officially over as the 2025 season rolls in full steam ahead. With over 1,500 store locations expected to open across North America this year, the brand's highly anticipated iconic orange banners are dropping on storefronts, welcoming guests in for another season of Halloween magic and whimsy.

"The opening of Spirit Halloween stores signals the start of something special for our guests and our dedicated team that works year-round to reach this moment," said Steven Silverstein, CEO of Spirit Halloween. "We know every guest looks to our stores as an entertainment destination that brings the spirit of the season to life – and this year is no different, as we unveil our unique in-store experience inspired by the gritty allure of underground subways, alongside the best selection of costumes, decor and accessories for every type of Halloween enthusiast."

All-new for 2025, the brand's infamous in-store experience transports guests to Madison Scare Park, a haunted subway platform brought to life through an interactive design and eerie details. At the heart of the experience is this year's show-stopping animatronics, debuting cutting-edge features like dual 180-degree rotational motors showcased in Twisted Grandma, a frightful twist on candy dispensers with Trick or Treat Pete, and advanced motion tracking as seen in the all-new Jack the Reaper animatronic. These enhancements bring each character to life in thrilling new ways that only Spirit can do.

And just when they think it's over, the ride continues. Along the way, guests will uncover Spirit Halloween's most sought-after costumes, featuring the year's hottest trends and fan-favorite characters from Squid Game, Marvel, Wicked, and many more. Guests will find exclusive designs and styles for all ages, plus horror-inspired accessories and expanded décor collections to bring Halloween into every corner of the home. From themed bathroom sets with soap dispensers, shower curtains, and bathmats to kitchenware and wall art, it's easier than ever to create a festive seasonal atmosphere.

As the doors open coast to coast, Spirit Halloween kicks off its annual Spirit of Children fundraising campaign, bringing the joy of Halloween to pediatric patients in communities. Through in-store donations, every dollar raised supports the local Child Life departments in 162 partner hospitals, funding sensory spaces, emergency room services, over 100 therapeutic programs, and festive celebrations with a goal to raise $18 million. To date, Spirit of Children has raised more than $145 million to enhance care, comfort, and joy for young patients and their families, transforming the hospital experiences for children and families, proving that the spirit of Halloween can bring healing where it's needed most.

With Spirit Halloween already open nationwide, Halloween fans eager for a fright can visit stores.spirithalloween.com to find their closest store while new locations pop up each week. Anyone interested in joining the army of store associates can still visit Work4Spirit.com or text "Reaper" to 85000 to apply.

Follow @SpiritHalloween on social media to stay up to date on all the latest thrills and chills and visit SpiritHalloween.com to shop the best Spirit Halloween has to offer anytime, anywhere, every day of the year.

About Spirit Halloween
Spirit Halloween is the largest Halloween retailer in North America. With over 1,500 seasonal locations expected to open in strip malls and centers across North America, Spirit is the one-stop destination for all things Halloween. For more than four decades, Spirit has created immersive and interactive experiences for shoppers, complete with a unique and vast assortment of costumes and accessories for infants, toddlers, children, 'tweens, teens, and adults, along with exclusive décor and animatronics you won't find anywhere else. For more information, please visit SpiritHalloween.com.

About Spirit of Children
At the heart of Spirit Halloween is Spirit of Children, a program which focuses on making hospitals less scary for kids and their families. Since fundraising began in 2007, Spirit of Children has raised over $145 million for the Child Life department at hospitals across the United States and Canada. Donations to Spirit of Children stay within local communities, with 100% of funds going toward support for Child Life. For the 2025 Halloween season, Spirit of Children will be supporting 162 pediatric hospitals across North America, with a goal to raise $18 million. Spirit Halloween encourages customers to help make a difference in a child's life this Halloween season by donating at their local Spirit Halloween. For more information, please visit: SpiritofChildren.com.

Media Contacts, Spirit Halloween:
Nikki Balles
Senior Director of PR
609-645-5514
[email protected] 

Marisa Simonson
Senior Manager of PR
609-770-6428
[email protected] 

SOURCE Spirit Halloween