All-Digital VIVmag Launches "Greener Life" Reader Contest

Award-Winning Digital Luxury Women's Magazine Celebrates the Green Consciousness of the VIV Woman with Chance to Win "Greener Life" Prizes and Special Full Year Rate of Just $20 for New Member Subscriptions

Mar 29, 2011, 14:41 ET from VIVmag

NEW YORK, March 29, 2011 /PRNewswire/ -- As they close out a successful Women's History Month and embark into April's Earth Day, VIVmag, the original all-digital luxury lifestyle magazine for women, is making greener living even more rewarding with the launch of its "Greener Life" subscription contest to follow the release of its new March/April 2011 Green Issue.

Now through April 30, new VIVmag member subscribers will be entered to win several must-have prizes each week and can get a free preview of the interactive new Green Issue featuring cover girl and "Hot in Cleveland" star Jane Leeves, along with a full slate of editorial features to help you live greener with style.

In addition to the free preview, new VIVmag members will enjoy a special discounted subscription rate of just $20 for a full year's worth of complete access to each issue of this dynamic, digital lifestyle magazine. Every new subscription member is also instantly entered for a chance to win one of multiple VIVmag "Greener Life" must-have prize packs, which include organic and green lifestyle products featured in the March/April issue, all designed to help make living green easier, more convenient and fashionable.

VIVmag fans can enter the contest by subscribing and are invited to share photos and stories of how they lead a greener life on the updated VIVmag Facebook or new VIVmagTumblr pages.

"Our annual Green Issue has become a VIVmag brand trademark, and this is the perfect opportunity to say thank you to our loyal readers and welcome new VIVmag fans into the all-digital community," said VIVmag's Vice President of Brand Marketing, Adrienne A. Wallace. "Living greener is something I think all of us aspire to do. With this contest and the practical advice and guidance in our latest issue, VIV Women can make environmental consciousness a part of their daily lives."

By virtue of the digital reading experience powered by the Zinio UNITY™ multimedia, universal reading platform, VIVmag readers have already taken the first step toward greener living. Wallace estimates that VIVmag subscription members alone save some 36 million pages of paper each year by choosing to read green, accessing more than 350,000 subscription issues of the 170-page bi-monthly publication through the free VIVmag app for iPad, as well as the iPhone, Mac and PC.

"VIVmag has always been about promoting overall awareness and helping women to live their best life," Wallace said, adding that last year's Green Issue featuring Ed Begley, Jr. and Rachelle Carson earned VIVmag the honor of being named the Leading Digital Edition at min's Editorial & Design Awards. "We've built a strong track record for delivering award-winning content and design to our growing readership," Wallace said.

In addition to promoting the "Greener Life" contest through its website, VIVmag will also harness its social media presence and its expanding VIVMaven Affiliate Network of bloggers and online influencers. VIVMavens will feature exclusive photos and excerpts from the Green Issue on their own blogs and social media feeds and cross-promote the contest to their own readership.

Enter to win a VIVmag Greener Lifeprize and experience VIVmag today by visiting www.vivmag.com/preview/goinggreen/.

About VIVmag

VIVmag is a first: It's an exclusively digital, 100% interactive magazine that delivers reliable, accurate service journalism in fitness, wellness, fashion, beauty, awareness and nutrition. Its audience of savvy women is genuinely committed to leading healthy, balanced lives. VIVmag's interactive content entertains and informs, helping readers achieve the confidence that comes from engaging life at a higher level. From interactive exercise demonstrations to point-and-click purchasing power right from its pages, VIVmag has attracted a circulation of 350,000 influential subscription members committed to discovering and embracing the future of magazines. To learn more about VIVmag, please visit www.VIVmag.com.

About Zinio

Zinio is the world's largest newsstand and bookstore. With its many digital products and services, Zinio creates better ways for people to discover published content, get more of it and do more with it. Now, readers can purchase content once to be read on any screen. Zinio provides the ability to shop for, search inside, read, share and save digital content in 23 local newsstands in any country in the world. Through the Zinio UNITY™ reading platform, readers can move seamlessly within each publication page between text, interactive graphics, animated illustrations, videos and much more. Offering hundreds of thousands of the best digital issues, Zinio's e-stores and applications are revolutionizing reading. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.

SOURCE VIVmag



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