All Systems Go for Winning Brands DRTV Launch

Winning Colours Stain Remover Commercial Ready for Air

Jun 01, 2010, 09:06 ET from Winning Brands Corporation

LOS ANGELES, June 1 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU), manufacturer of popular new Winning Colours Stain Remover, confirms today that it is ready for implementation of Winning Brands' first-ever Direct Response Television Advertising. The company's intention to expand to DRTV marketing was first announced in December 2009 with the intention to be on-air 2nd Qtr 2010.   Preparations have been completed on-time and on-budget.  

The DRTV launch is the most significant marketing move yet by Winning Brands to enter the U.S. consumer packaged goods sector and to gain national retail distribution for its breakthrough cleaning solution. National cable TV networks have been identified for the first test airings, scheduled to begin next week. This will be the first time that Winning Colours Stain Remover TV advertising will be seen by consumers across America.  Winning Colours Stain Remover is being described as the world's most versatile cleaning solution because of its unique performance characteristics across an extraordinary range of uses while retaining unheard of kindness to skin for products in this category.  A growing consumer fan base is already posting video examples of Winning Colours in action through social media site YouTube:   Winning Colours Stain Remover is known as 1000+ in non-English foreign markets, where distribution arrangements are also picking up pace.

The Winning Colours DRTV product offering will be priced at $19.95, consisting of a custom kit that includes both large and small bottle SKU's of Winning Colours Stain Remover concentrate, as well as a new custom reusable Convenience Sprayer with which to stretch the value of the offering 20-fold for general purpose cleaning through dilution with water.  Also included are 10 new "Pocket Paks" - an innovative SKU designed specifically for the DRTV launch.  Winning Colours Pocket Paks are miniaturized dispensing pouches that slip into purses, pockets and other tight spaces for single-use applications when stain mishaps occur in inconvenient places, such as the restaurant table and while travelling, where bottles are not suitable.

Winning Colours DRTV consumer purchases will be taken via live-operators 24-hrs per day to service the round-the-clock television ad placements. Orders will also be taken on-line at a new micro-site developed specifically to support the DRTV.   Various iterations of the commercial will eventually be spun off the initial 2 minute short-form infomercial, to include 60 second support pieces and versions with retailer logos that create a tie-in between the brand and store versions of the SKU's in due course.  It is anticipated that the Winning Colours DRTV campaign will pass through a series of tests in order to optimize results by making adjustments where required.  Winning Brands is making a long term commitment to DRTV and high quality customer service in order to harness the power of this medium as a spring board to large scale national distribution and to support those listings when activated.

Winning Brands' best-in-class commitment for DRTV operations includes its selection (and acceptance by) leading experts during all phases of the DRTV project, including Hawthorne Direct for TV commercial production and media buying, Convergys Customer Relationship Management for primary call center operations  and Datapak Services Inc for fulfillment logistics, amongst others.  All three of these organizations are associated with successful DRTV campaigns and all count America's finest corporations amongst their clients.

Winning Brands CEO, Eric Lehner, comments upon the significance to the company of this development: "A successful DRTV roll-out can increase the value of our company by several times. DRTV successes are documented to have sales potential in the tens of millions of dollars per year.   This, combined with ensuing retailer listings and proper cost controls, will enable us to become highly profitable so that we can eventually buy back Winning Brands common shares. In our business plan, consumers benefit and shareholders win through a consumable world class product that is useful to virtually every household.  As product manufacturers, we also have more flexibility to adjust the DRTV elements than ordinary DRTV products.  This amounts to better than average prospects for success.  Winning Brands' style has always been to keep at it, until we get it right. We'll get there."

ABOUT WINNING BRANDS CORPORATION:  Winning Brands Corporation is a manufacturer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover, known as 1000+ in non-English markets.  The innovative stain remover and multi-cleaner is  targeted by the company to become the world's favourite stain removing solution because of its exceptional skin-friendliness, versatility and economy when used as a diluted multi-cleaner.  Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.  

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.  Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd.  CLEAN1, KIND, ReGUARD-4 and TrackMoist are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation.  SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.

Corporate Contact Information:

Winning Brands Corporation, Office Direct (705) 737-4062,

11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3

Investor Relations:

Paul Knopick (949) 707-5365

SOURCE Winning Brands Corporation