Allied Integrated Marketing Acquires Ownership Stake in 87AM and Appoints Adam Cunningham Head of Digital

Marks Expansion of Allied's Full-Service Digital Capabilities Leveraging Nationwide Integrated Marketing Operations

Oct 18, 2011, 10:00 ET from Allied Integrated Marketing

HOLLYWOOD, Calif. and NEW YORK, Oct. 18, 2011 /PRNewswire/ -- Allied Integrated Marketing announced today it had acquired an ownership stake in 87AM and that it has named 87AM founder and CEO, Adam Cunningham, as Senior Vice President, Digital, for Allied.

87AM, based in New York, provides a range of digital marketing services to the entertainment and other industries.  Capabilities include platform development and execution, application creation, digital media planning and advertising, e-commerce/social commerce, brand expansion and mobile/emerging technology development, as well as data mining, capture and visualization.

In the role of SVP, Digital for Allied, Cunningham will oversee all digital activities across Allied's 21 offices in the U.S. and Canada. Allied President Clint Kendall stated: "Adam is joining us at an exciting time for Allied as we expand our digital capabilities while seamlessly integrating those services within all areas of our company. With his track record as a dynamic digital marketing strategist as well as a creator of innovative and high-impact content and campaigns, Adam is the ideal person to drive our continued push into the digital marketing space.  We are thrilled to have him and the rest of the 87AM team as a part of our efforts."

Cunningham said: "I look forward to launching new digital marketing initiatives for our clients at Allied. We will be strengthening Allied's digital capabilities with custom and unique platforms not available elsewhere, and will focus on developing transmedia campaigns delivering interconnected narratives across multiple digital media, formats and channels. Through Allied's nationwide presence, we are the only digital agency able to activate consumers locally to participate in our national online initiatives."

About 87AM

87AM is a full-service creative agency for the digital world.  87AM delivers ideas that drive conversion through thought leadership, strategy, and execution.  We believe in innovation.  87AM harnesses the power of a proprietary suite of analytic tools to constantly measure the effectiveness and reach of our campaigns, while still maintaining an unparalleled, unyielding design focus. 87AM strives to build content that can seamlessly exist on mobile, online, broadcast, print, outdoor and all other traditional forms of media.  Founded by its CEO, Adam Cunningham, 87AM services clients in the live entertainment, motion picture, television, fashion, video game, lifestyle, and pharmaceutical industries.  87AM's industry expertise in these targeted verticals allows the agency to bring best in class solutions to clients while leveraging the resources of 87AM's technology and creative design teams.

About Allied Integrated Marketing

Allied Integrated Marketing delivers innovative campaigns on a local, regional and national basis, utilizing its network of 21 offices in the U.S. and Canada.  Allied's team of marketing professionals includes experts in publicity, promotions, experiential, media placement, creative services, market research, targeted marketing and social media.  Allied works with many of the best brands in entertainment and consumer marketing, and was named the #1 agency for Entertainment marketing in the 2011 PROMO 100 rankings.  For more information about how Allied drives results for its clients, please visit www.alliedim.com.

Press Contact:
Asia Ireton
Allied Integrated Marketing
Mobile: 310.650.2136
email: aireton@alliedim.com

SOURCE Allied Integrated Marketing



RELATED LINKS

http://www.alliedim.com